R3-DL/340/6/0108(A6944)01/29

Bachelor of Business (Hons) in Sales and Marketing

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The programme provides an in-depth insight on the concepts and applications of sales and marketing in this rapidly changing business world. It will instil graduates with an understanding of what drives consumer decisions and enable them to develop solutions to meet those needs and practise persuasive and creative communication to maximise positive customer relationship. With this sales and marketing degree, graduates will be ready to face challenges and thrive in the field of business.

Deep Comprehension

Of Consumer Behaviour

Excellence

In Any Industry Through Creativity & Innovation

Thorough Training

In Business for Vast Career Options

“The expert in anything was once a beginner.”
Helen Hayes

Top Core Courses

Fundamentals that will build you up to stay relevant and excellent today, tomorrow and beyond.

Service Marketing

Focus on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions, throughout the firm and across all functions.

Marketing Communications

Employ electronic and non-electronic mediums or channels to convey a message to a market, including the company’s prospects, leads, stakeholders, and customers.

Product Development

The process of delivering a new product or modifying/ improving an existing product for the customers.

Retailing

The selling of merchandise and certain services to consumers, both physical and online stores.

International Marketing

Also known as Global marketing, enables companies to expand their business to customers internationally.

Learning Path

Students will learn the basic skills required to address the different aspects of running an organisation.

Students will gain a profound competency in effectively running a business organisation.

Students will be introduced to the marketing world.

Students will learn how to strategise in the marketing world.

Students will be able to discover answers via systematic investigation.

Graduates will be able to assume positions in many industries. Among these are manager in the sales and marketing department in:

  • Advertising
  • Public Relations
  • Persuasive Communications
  • Account Management
  • Customer Relationship Management
  • Product Development
  • Retail Management
  • Marketing Research.

BACHELOR OF BUSINESS (HONS) IN SALES AND MARKETING [BBSM]

  

No.Course CodeCourse TitleCredit Hours
MPU COURSES
1.

MPU3113/03

MPU3143/03

Hubungan Etnik (for Malaysian students); OR

Bahasa Melayu Komunikasi 2 (for foreign students only)

3
2.

MPU3123/03

MPU3173/03

Tamadun Islam dan Tamadun Asia (for Malaysian students); OR

Malaysian Studies 3 (for foreign students only)

3
3.MPU3213/03
MPU3223/03

Bahasa Kebangsaan A (for students without SPM credit in BM); OR

Decision Making Skills (for students with SPM credit in BM and foreign students)

3
4.MPU3313/03
MPU3343/03
MPU3333/03

Comparative Religions; OR
Family and Society; OR

Human Rights

3
5.MPU3412/02Co-Curriculum2
Subtotal Credit Hours 14
CORE COURSES
1.WUC107/03Workplace Communication Skills   [APEL(C)]3
2.WUC203/03Writing Skills for University Studies   [APEL(C)]3
3.BBM102/03Microeconomics   [APEL(C)]3
4.BBM103/03Principles and Practice of Management   [APEL(C)]3
5.BBM104/03Principles of Marketing   [APEL(C)]3
6.BBM202/03Macroeconomics   [APEL(C)]3
7.BBM203/03Business Statistics3
8.BBM204/03Business Law3
9.BBM205/03Basic Accounting   [APEL(C)]3
10.BBM206/03Accounting and Costing   [APEL(C)]3
11.BBM207/03Human Resource Management   [APEL(C)]3
12.BBM208/03Business Ethics3
13.BBM210/03Entrepreneurship Development3
14.BBF201/03Introduction to Financial Management3
15.BMG303/03Strategic Management3
16.BMG302/03Organisational  Behaviour3
17.BMG306/03Introduction to International Business3
18.BLC301/03Operations Management   [APEL(C)]3
19.BIS303/03Management Information Systems3
Subtotal Credit Hours 57
SPECIALISATION COURSES
1BMK301/03Consumer Behaviour3
2BMK302/03Services Marketing   [APEL(C)]3
3BMK303/03Sales and Distribution Management   [APEL(C)]3
4BMK304/03Marketing Research3
5BMK305/03Marketing Communications   [APEL(C)]3
6BMK308/03Strategic Marketing3
7BMK309/03International Marketing3
8BMK310/03Retailing3
9BMK311/03Product Management3
10BMK312/03Pricing Strategy3
11BMG318/03Research Methods3
12BMG322/04Business Project4
Subtotal Credit Hours 37
ELECTIVE COURSES* (Choose any 4 courses)

1.

BMG304/03

BMG307/03

BLC307/03

BLC303/03

BBF305/03 BBF301/03

BAC308/03

BAC301/03

Strategic Human Resource Management; OR

Managing International Business; OR

Inventory Management; OR

Supply Chain Management; OR

Investment and Portfolio Management; OR

Money and Banking: OR   [APEL(C)]

Taxation in Malaysia; OR

Cost and Management Accounting   [APEL(C)]

12
Subtotal Credit Hours 12
Total Credit Hours 120

 

APEL(C) Courses

The maximum credit transfer through APEL(C) is 30% of the total graduating credits for a specific programme of study. This requirement shall be read together with MQA Policies on Credit Transfer, Guidelines on Credit Transfer for MOOC, Micro-credentials and other relevant conditions stipulated by the MQA and MOHE from time to time. The maximum credit transfer allowed for a Diploma-to-Bachelor’s Degree study (based on formal qualifications) is 50% of the total credits for the degree programme, while the existing 60% maximum credit transfer allowable for a combination of formal qualifications with Accreditation of Prior Experiential Learning [APEL(C)], Massive Open Online Courses (MOOCs) and Micro-Credentials (MCs) remains the same.

For courses that you intend to apply for APEL(C) but are not listed above, please contact Ms. Quah Phaik Luan at  plquah@wou.edu.my.

Kindly contact your nearest Regional Centre if you need further clarification.

Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:

(1) Regular Entry

Candidates must fulfil one of the following criteria:

With a pass in English and Mathematics at SPM / UEC Senior Middle III and

• Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level

• Five (5) Grade Bs in UEC Senior Middle III

Other eligible qualifications

• An approved / accredited Diploma / Advanced Diploma

•An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia

• Other equivalent qualifications recognised by the Malaysian Government

(2) Accreditation of Prior Experiential Learning (APEL)

Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study

Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):

• The candidate should be at least 21 years of age in the year of application and possess relevant work experience.

Fee Schedule

(Effective May 2022 Semester)

Wawasan Open University uses a unique model of delivering education to both Open Distance Learning (ODL) and On-Campus Learning (OCL) students with tuition fees for the following level of programmes that can be worked out as follows: 

 Level

Total Number of Courses

  Total Number of Credits

 Tuition Fees  (RM)

Undergraduate

Diploma

29

  90

12,250 – 13,950

Bachelor’s Degree

26 – 39

  120 – 126

27,880 – 43,520

Post-Graduate

Postgraduate Diploma

7

  33

9,888

Master’s Programme

8 – 13

  41 – 46

25,800 – 29,700

Doctor of Business Administration (DBA)

10

  80

47,350

Notes:

  • A one-off payment Processing and Administration fee is chargeable for new students and varies according to programme.
  • Open Distance Learning Study Resource and Services fee is chargeable every semester and varies according to programme.
  • On Campus Learning Study Resource and Services fee is chargeable every semester and varies according to programme.
  • All totals are merely indicative and fees are subject to change without notice.

All of the University’s courses are classified into three categories, i.e., lower level, middle level or higher level. Lower-level courses are basic, introductory or foundation courses designed for freshmen. Middle-level courses may require some knowledge of previous study or a certain amount of intellectual maturity. Higher level courses are specialised courses usually designed for those majoring in a particular discipline. The level of a course is indicated by the first digit of the course code, i.e., lower level courses are indicated by the code 1XX/XX, middle level courses by 2XX/XX and higher level courses by 3XX/XX or 4XX/XX. The 2 digits after the slash indicate the credit value of the course. i.e., WLA101/03 is a lower level course of 3 credits while BBM203/05 is a middle level course of 5 credits and TEC305/10 is a higher level course of 10 credits.

Please click on the below links to download the courses.

+ School of Business & Administration

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