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Master of Business Administration

A Master of Business programme is designed to equip students with advanced knowledge, leadership skills, and strategic thinking required to excel in today’s dynamic business environment. The programme combines theoretical foundations with practical applications in areas such as management, marketing, finance, entrepreneurship, and organizational leadership. It aims to develop competent professionals who can make effective business decisions, drive innovation, and contribute positively to organizational growth and societal development.

Why Study with Us

What sets us apart is our commitment to your convenience — the Open Distance Learning (ODL) approach ensuring you can elevate your expertise without leaving your workplace. Our cutting-edge and highly relevant content is delivered through an engaging learning support system, featuring face-to-face tutorials, online and telephonic tutoring, threaded discussions, and potential interactions with industry leaders.

WIth accreditation by the Malaysian Qualifications Agency (MQA) and recognised by the Public Service Department (JPA,) our programme has undergone rigorous evaluation and is align with the national educational framework. Setting you on a path to success with a qualification that carries the weight of excellence.

Our Advantage

Strategic Accelerator MBA

Our meticulously designed programme ensures that within just 12 months,the MBA programme is an opportunity for students to graduate in a shorter period while maintaining flexibility in their studies. This enables working adults to enhance their qualifications, leadership skills, and career prospects without taking a long break from their professional commitments. The accelerated yet flexible duration also allows students to apply newly acquired knowledge directly to their workplace, making learning more practical and impactful.

Industry Collaborations: Mentorship and Exposure

MBA programme that emphasize industry collaborations provide students with valuable real-world learning experiences through partnerships with businesses and organizations. These collaborations often include guest lectures, live projects, internships, and case studies, helping students understand current industry practices and challenges.

Stay Ahead: Innovative Curriculum Design

The MBA programme features an innovative curriculum designed to keep learners aligned with current and emerging business trends. It integrates contemporary topics such as digital transformation, strategic management, sustainability, entrepreneurship, and data-driven decision-making. The curriculum blends theory with real-world applications through case studies, projects, and industry-based learning. This ensures graduates are not only academically strong but also agile, forward-thinking, and ready to lead in a rapidly evolving global business environment.

Master of Business Administration Course Overview

Business Administration Essentials Quick Facts

All the facts and figures about your study programme at a glance

Study Model

Campus and Online

Full Time – 1 Year
Part Time – 1 Year 8 months

Master of Business Administration

40 Credits

Language

English

Accreditation & Recognition

Accreditation

Malaysian Qualifications Agency (MQA)

Fees & Scholarships*

Tuition Fees

RM23,100

Scholarships Available

 

*Terms & Conditions Apply

Study Duration

Study Start

Jan, May and September

Duration

Full Time – 1 Year
Part Time – 1 Year 8 months

Top Core Courses

Get a head start on your career with our Master of Business Administration. Here are some core courses designed to equip you with the most relevant and up-to-date skill set:
Agile Organisation Management

Synopsis: This course is designed to equip students with the knowledge and skills necessary for managing organizations in an agile environment. It begins by examining management theories and organizational behavior principles to enhance organizational agility. Subsequently, it evaluates agile leadership strategies and change management principles that are essential for fostering an agile culture within organizations. Students will also learn to apply strategic management principles to adapt business strategies dynamically to achieve organizational agility. In addition, the course evaluates agile principles, methodologies and decision-making models to manage Agile transformations effectively.

Human Resource Empowerment

Synopsis: The Human Resource Empowerment course is designed to equip professional managers and business leaders with the knowledge and tools to foster a dynamic, inclusive, and high-performing workplace. This course focuses on empowering HR teams to become strategic partners in organizational success by leveraging modern HR practices, employee engagement strategies, and leadership development frameworks. Participants will explore key areas such as talent acquisition, performance management, learning & development, diversity & inclusion, and HR technology integration. Through practical case studies, interactive sessions, and real-world applications, learners will develop the skills to drive employee satisfaction, productivity, and organizational growth.

Business Intelligence and Analytics

Synopsis: The Business Intelligence and Analytics course is designed to provide professionals with the skills and knowledge to leverage data for strategic decision-making. This course explores key concepts in data analytics, visualization, predictive modeling, and AI-driven insights to help organizations optimize performance and gain a competitive edge. Participants will learn ways to use statistical and machine learning techniques to analyze and interpret data. Through hands-on projects and real-world case studies, learners will develop a data-driven mindset to enhance business efficiency and innovation.

Regenerative Business Strategie

Synopsis: This course equips forward-thinking business professionals with the tools and frameworks to derive business strategies that actively regenerate natural and social systems. It focuses on systems thinking and design, sustainable supply chains and operations, stakeholder engagement and impact measurement, and business model innovation. Learners will lead regenerative transformation that impacts net-positive outcomes and build resilience within their purpose-driven organisations.

Pragmatic Managerial Economics

Synopsis: The Pragmatic Managerial Economics course provides business leaders, managers, and decision-makers with the economic tools and frameworks needed to make data-driven, strategic decisions in real-world business environments. This course moves beyond theory, focusing on practical applications of microeconomics, market dynamics, pricing strategies, and cost analysis to optimize business performance. Learners will learn how to apply economic principles to forecast market trends, assess risks, allocate resources efficiently, and enhance profitability. Through case studies, simulations, and analytical exercises, learners will develop the skills to navigate economic uncertainties and competitive landscapes effectively.

Digital Marketing Transformation

Synopsis: The Digital Marketing Transformation course is designed to help professionals, marketers, and business leaders leverage digital tools, data, and emerging technologies to enhance marketing strategies and customer engagement. This course explores AI-driven marketing, omnichannel strategies, automation, and data analytics to help organizations stay competitive in the evolving digital landscape. The learners will learn to implement SEO, content marketing, social media, PPC, email marketing, and data-driven decision-making to drive brand awareness and business growth. Through real-world case studies, hands-on projects, and interactive sessions, learners will develop the skills to build and execute high-impact digital marketing strategies.

Business Research Methodology

Synopsis: The Business Research Methodology course is designed to equip professionals, researchers, and business leaders with practical research skills to conduct data driven analysis and make informed decisions. This course covers quantitative and qualitative research methods, research design, data collection techniques, and statistical analysis to help organizations address complex business challenges with precision and accuracy. The learners will learn how to develop research questions, design effective studies, analyze data using statistical tools, and present actionable insights. Through case studies, hands-on research projects, and real-world applications, learners will gain expertise in transforming business problems into research-driven solutions.

Applied Financial Management

Synopsis: The Applied Managerial Finance course equips business leaders, managers, and finance professionals with practical financial decision-making skills to drive organizational success. Focusing on real-world applications, this course covers financial planning, capital budgeting, risk management, and financial performance analysis to help professionals make data-driven financial decisions. The learners will learn to interpret financial statements, assess investment opportunities, optimize capital structures, and manage financial risks. Through case studies, financial modeling exercises, and interactive discussions, learners will develop the skills to align financial strategy with business objectives and enhance profitability and growth.

Your Learning Pathway: From Basics to Mastery

Online (ODL)/Conventional, Full-time & Part-time
PATHWAY

The MBA learning pathway is structured around 8 core courses and 1 MBA Project Course to ensure a balanced development of theoretical knowledge and practical application. The core courses provide a strong foundation in essential business disciplines such as management, finance, marketing, strategy, and organizational leadership.

The final MBA Project Course allows students to integrate and apply what they have learned by working on a real-world business problem or research-based project. This experience enhances critical thinking, problem-solving, and decision-making skills while preparing students for leadership roles in the business environment.

Study Content

CORE COURSES
Course Code Course Title Classification Credit Hours
Year 1 / Term 1
BBM-C512/04 Agile Organization Management Core 4
BBM-C513/04 Human Resource Empowerment Core 4
BBM-C514/04 Business Intelligence and Analytics Core 4
BBM-C515/04 Ethical Regenerative Enterprise Core 4
Year 1 / Term 2
BBM-C516/03 Pragmatic Managerial Economics Core 3
BBM-C517/04 Applied Managerial Finance Core 4
BBM-C518/04 Digital Marketing Transformation Core 4
BM-C519/03 Business Research Methodology Core 3
Subtotal Credit Hours 30
REQUIRED COURSE
Course Code Course Title Classification Credit Hours
Year 1 / Term 3
BBM-C603/10 MBA Project Project 10
Subtotal Credit Hours 10

Admission

Entry Requirement

i. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; OR
ii. ii. A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment****; OR
iii. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience*****, subject to a rigorous internal assessment****; OR
iv. A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses******; OR
v. Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government

English Competency Requirement (International Student)
Achieve a minimum Band 4 in MUET OR equivalent to CEFR (Mid B2).

APEL

APEL.A: The candidate should be at least 30 years of age in the year of application and possess relevant work experience. The candidate must have at least an STPM, diploma, equivalent qualification, or those with higher qualifications, e.g., Advanced Diploma, Graduate Certificate, Graduate Diploma, and pass the APEL.A assessment for Master’s level.

Future Career Paths with a MBA Degree

Designed for ambitious professionals, this MBA prepares you to step confidently into senior leadership roles globally. Whether your goal is to accelerate your ascent within your current company or pivot to a strategic executive role in a new industry, this program equips you with the strategic toolkit to lead.

5
Management Consultant
5
Healthcare Management
5
Marketing Management
5
Business Operations Manager
5
Human Resource Manager
5
General Manager

Why WOU is The Best Online University of Choice

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Our Success Stories

Discover the impact we've had, straight from our campus family.

Teng Jing Chuan

Bachelor of Business (Hons) in Sales and Marketing

I really appreciate that Wawasan Open University has taken initiative to conduct online classes during MCO. Online classes are really effective as the presentation shown are really helpful. I’m having a great learning experience. Thank you and have a great day.

Hanna Lim Phei Wen

Bachelor of Business (Hons) in Accounting

Nothing will pay off more than educating yourself, I strongly believe that having a passion for learning will benefit you for a lifetime. It was a great learning journey along with WOU, the ODL has helped to make learning easier and I could continue to work while pursuing my degree studies. Thank you WOU for having CIMA A-Star Programme that provides a unique one-exam pathway for me to become the CGMA designation holder faster.

Lo Pooi Yen

Bachelor of Business (Hons) in Accounting

The WOU BBAC program enables working adults like me to acquire the necessary skills and knowledge required to pursue professional studies after graduation. BBAC at WOU has enabled me to pursue professional qualifications and become a Chartered Management Accountant (UK), Chartered Global Management Accountant (USA/UK), and Chartered Accountant (Malaysia).

Meet Our Faculty Members

Explore our Faculty Research Profiles for detailed research interests and active projects across our academic.

Our faculty members blend academic excellence with rich industry experience, ensuring your education is both rigorous and practically relevant.

Dr. Loo Choo Hong

Senior Lecturer

Mr. Prakash V. Arumugam

Senior Lecturer

Assoc. Prof. Dr. Dewi A. Sapuan

Associate Professor & Director, COLE

Assoc. Prof. Dr. Gary Tan Peng Liang

Executive Dean

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