School of Business and Administration
Course Development Experience
- Managerial Economics
- Economic Environment of Business
- Business for Sustainable Development
- Microeconomics
- Macroeconomics
Profile
Has extensive experience in ODL including developing self-instructional materials and conducting training in ODL, SIM development and OER implementation. Actively conducts research in foreign direct investment between East Asia and Southeast Asian economies, adult motivation, retention studies, student support and assessment design, and assessor behaviour in recognition of prior learning.
Selected Publications
- Anbalagan, K., Prakash, V.A., Logaiswari, I., & Lei, J. (2023). A Study on University Students’ Perception on Overall Satisfaction among Malaysian Open and Distance Learning (ODL) Students. International Journal of Academic Research in Progressive Education and Development, 12(2), 1465–1477.
- Heng Wei, L., Chuan Huat, O. and Prakash V.A. (2023), “Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty”, Asia-Pacific Journal of Business Administration, Vol. 15 No. 2, pp. 161-187.
- Norizan B.R., Intan, O. and Prakash V.A. (2020). Linking Work-Life Balance and Employee Well-being: Do Supervisor Support and Family Support Moderate the Relationship? International Journal of Business and Society (IJBS). Vol. 21 (2) 588 – 606.
Honorary Appointments and Awards
- Journal of Inclusive Educational Research – Editorial Board Member (November 2021 – present)
- Pakistan Journal of Distance and Online Learning (PJDOL) – Editorial Board Member (2013 – present)
- Education@ETMA Journal – Editorial Advisory Member (July 2022 – present)