WOU is pushing the boundaries of cultural engagement through a research project that redefines how younger generations interact with heritage sites—by using gamified Augmented Reality (AR) technology.
The project, using the iconic Kellie’s Castle in Perak as a case study, was recently showcased at the Second International Symposium on the Transition from Digital Technologies to the Digital Society, held from 16–19 June 2025. The conference, jointly organised by Minjiang University, China, and European University Cyprus, brought together researchers and experts, exchanging insights on digital transformation.
Representing WOU was Assoc Prof Ts Dr Andrew Tan Kian Lam, Dean of School of Digital Technology (DiGiT), who presented a research paper titled “Gamified Augmented Reality Mobile Application for Interactive Digital Heritage Experience at Kellie’s Castle Malaysia”, co-authored with fellow WOU academics Assoc Prof Dr Lee Heng Wei and Dr Racheal Poh.
According to Dr Tan, the research addresses a growing concern: the declining interest in cultural heritage among younger Malaysians. Addressing the audience virtually, he shared how the team developed a mobile-based AR application that blends real-time overlays, 3D modelling, and interactive game-based learning to create an immersive virtual experience for users, particularly youth.
Dr Tan further elaborated that usability assessments showed a marked improvement in user engagement and understanding of cultural content, particularly among younger participants. He added that the combination of interactive storytelling and gamified tasks allowed users to develop stronger emotional connections to the heritage site.
“Our research highlights the potential of AR technology in promoting sustainable cultural education and bridging generational gaps in heritage appreciation. This is especially crucial for communities and countries with rich cultural legacies seeking to leverage digital innovation to enhance engagement and access,” said Dr Tan.
He added, “Through this project, we’ve shown how technology can do more than just preserve history—it can bring it to life. By creating an immersive, gamified experience, we’re not only capturing the attention of younger audiences but also rethinking how historical learning can be made more inclusive, interactive, and impactful.”
This initiative by DiGiT reflects WOU’s growing role in digital transformation research, particularly at the intersection of culture, technology, and education. As the university moves forward, it remains committed to advancing interdisciplinary efforts that strengthen global academic collaboration and deepen cross-sectoral partnerships in the digital age.