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School of Digital Technology

Associate Professor Ts Dr Tan Kian Lam (Andrew)

Dr. Racheal Poh Su Ying

Senior Lecturer & Programme Lead

Next Faculty Member

Education/Qualifications    

  • Doctorate in Education Ed.D (Curriculum and Instructional Methods) Universiti Sains Malaysia
  • Master in Business Administration – MBA (International Business) Universiti Sains Malaysia
  •  Bachelor of Commerce – BComm Marketing & Management (Murdoch University)

Experience   

  •  Dr. Racheal is a distinguished lecturer with an extensive 15-year track record in the fields of marketing, digital marketing, and management. 
  • She has notable publications in the field of consumer behavior, digital marketing, and e-commerce
  • Dr. Racheal’s commitment to education is underscored by her adeptness in engaging with students, particularly those in their formative years. 
  • With a profound blend of experience and a steadfast dedication to cultivating young minds, Dr. Racheal offers a dynamic approach to education, preparing students for success in the ever-evolving business landscape.

Areas of Interest

  • Exploring innovative strategies for e-commerce adoption in contemporary business environments and the integration of emerging technologies and consumer behavior to identify trends and opportunities that can enhance online commerce platforms.
  • Advancing curriculum development for digital marketing education. Her research in this area aims to refine instructional methodologies, incorporating the latest industry practices and technologies to equip students with practical skills essential for success in the evolving digital marketing landscape.

Total No of Publications

Dr. Racheal Poh’s extensive body of work encompasses a diverse array of research topics, including individual financial planning awareness, cryptocurrency acceptance, online teaching readiness, students’ research self-efficacy, economic growth factors, and architectural practices, showcasing her versatile expertise in economics, education, and business studies.

Publication Highlights

  • Poh, R., Lee, H.W. Investigate the Impact of Self-Efficacy and Intention on Student Utilization of Hybrid Learning Solutions Through the Lens of UTAUT. SN COMPUT. SCI. 6, 280 (2025). https://doi.org/10.1007/s42979-025-03788-7
  • Xian, T.K; Poh, Racheal. (2022). Factors Influencing Working Adults’ Awareness of Individual Financial Planning, GATR-Global J. Bus. Soc. Sci. Review, 10(3), 148–162. https://doi.org/10.35609/gjbssr.2022.10.3(4).”
  • Ng, Louis, Soo, H. S., Tan, B.W., Tang, C.F., Lee, H.W., Poh, Racheal (2022). Consumerchant: A revolutionary sharing economy business model (pp32). Galeri Ilmu Sdn Bhd.
  • Mah, K.F., Poh, Racheal, Goh, C.H. and Tan, S.T. (2022). Determinants of Cryptocurrency Acceptance as a Payment Method among Consumers in Penang, Malaysia. Academy of Accounting and Financial Studies Journal, 26(2), 1-20.
  • Poh, Racheal and Tan, B.W (2021). Faculty Online Teaching Readiness, Beyond the Unpredictable. Northern Malaysia Economic Bulletin (ECOFI). School of Economics, Finance and Banking, Universiti Utara Malaysia. August 2021 ISSN: 1511-3477.”
  • Poh, Racheal and Kanesan, A. (2019) Factor’s Influencing Students’ Research Self-Efficacy: A Case Of University Students in Malaysia. Eurasian Journal of Educational Research. 82, DOI: 10.14689/ejer.2019.82.8 

Awards & Recognition

  • Best Mentor for the Alibaba Global Digital Transformation Programme in 2023
  • Innovation in Teaching Award Recipient 2021
  • University Ambassador https://www.facebook.com/watch/?v=2920427398173985