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School of Business and Administration

Associate Professor Ts Dr Tan Kian Lam (Andrew)

Dr. Yeoh Shwu Chyi

Senior Lecturer

Next Faculty Member

Education/Qualifications

  • Bachelor of International Business Management (U.U.M)
  • Master in Business Administration (U.U.M)
  • Doctor of Philosophy (Construction Marketing) (U.S.M)

Experience:

  • Senior Lecturer; Programme Coordinator; Deputy of Academic Affairs, AIMST University
  • Lecturer cum Marketing Officer, Institute Professional
  • Marketing Executive, Affin Bank Berhad
  • Lecturer, Kolej PTPL Penang

Areas of Interest:

Marketing studies, Green and sustainability, Business & Management, Entrepreneurship, and Education.

Professional Highlights: 

  • Member of Institute of Marketing Malaysia from 2017-2022

Published Work:

  • A Strategic Marketing Tool to Promote Sustainable Tourism in Malaysia (Proceedings of Regional Conference on Tourism Researc)
  • Green Entrepreneurship in Asia (Proceedings of Kuala Lumpur International Business and Social Science Research Conference)
  • A Study of Green Purchase Intention Determinants among Young Adults in Penang (MyCite)
  • Connecting with Generation Z: Consumer Acceptance of The Use of Articifial Intelligence in Online Shopping (MyCite)
  • Factor Influence Green Product Consumption Intention (WESEAS Transactions on Business and Economics)
  • From School to Business: A Study of Private University Student’s Motivation, Determinant, and Intention to be Entrepreneur (Journal of Entrepreneurship and Business)

Total No of Publications:

2 conference proceedings, 2 MyCite papers, and 2 Scopus papers

Publication Highlights:

  • Green marketing
  • Consumer behaviour
  • Entrepreneurship
  • Business and Management

Awards & Recognition:

  • Bronze Medal Awards for E-Tooth Project presented in Asia International Innovation Exhibition (AIINEX) 2020.