School of Digital Technology

Education/Qualifications

•  Doctor of Philosophy in Management   
•  Master of Arts (Technology Management)  
•  Bachelor of Management (Hons) (Major in Marketing, Minor in Economics)

Experience  

• An innovative educator who has pioneered a transformative learning model, equipping students with the skills and knowledge to enter the workforce within just one year of study.
• An esteemed educator with extensive experience, serving as a distinguished MQA audit panel member and trusted external assessor for numerous educational institutions.”
• Highly experienced educator with 15 years of dedicated service in the education sector,  fostering academic excellence and inspiring lifelong learning.
• An experienced educator with a proven track record in designing comprehensive academic programs spanning from foundational to post-graduate levels.  

Areas of Interest

• Specializing in digital marketing, consumer behavior, technology management, and digital business, dedicated to shaping tomorrow’s business leaders through a deep understanding of the digital landscape and its impact on consumer choices and industry innovation.

Professional Highlights

• Malaysian Qualifications Agency (MQA) – Evaluation Panel Member
• External Assessor – INTI College Penang   
• External Programme Advisor – UOW KDU Malaysia
• IBM Certified Trainer
• HRDF Certified Trainer

Published Work

A distinguished educator with an extensive research portfolio of more than 20 high-impact publications in renowned journals like International Marketing Review and Management Decision. Demonstrated expertise in securing and managing international and national research grants, along with a strong track record in industry consultancy projects, collaborating with prominent companies like Public Gold and IKEA Malaysia

Total No of Publications

A prolific record of 24 proceedings and journal articles published in high-impact academic journals

Publication Highlights

• Lee, H. W., Ong, C. H., & Ramayah, T., (2023). The Impact of Social Media Communication on Consumer-Based Brand Equity and Purchasing Intent in a Pandemic. International Marketing Review. (WoS SSCI (Q2) Impact Factor: 5.774)
• Lee, H. W., Ramayah, T., & Simona, P., (2018) “Managing virtual teams for open innovation in Global Business Services industry”, Management Decision.(WoS SSCI (Q2) Impact Factor: 5.9) 
• Ong, C. H., Lee, H. W., & Ramayah, T. (2018). Impact of brand experience on loyalty. Journal of Hospitality Marketing & Management, 1-20. (WoS SSCI (Q1) Impact Factor: 12.5)
• Lee, H. W., Ramayah, T., & Zakaria, N. (2012). External Factors in Hospital Information System (HIS) Adoption Model: A Case on Malaysia. Journal of Medical Systems, 36(4), 2129-2140.(WoS SCIE (Q1) Impact Factor: 5.3)