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Doctor of Philosophy (Business Management)

The Doctor of Philosophy (PhD) in Business Management at Wawasan Open University (WOU) is designed for ambitious leaders, executives, academics, and industry practitioners who aim to create original knowledge and drive meaningful change in the business world. This research-based programme develops independent scholars capable of producing rigorous, impactful research that informs strategic decision-making and advances industry practice.

Why Study with Us

The PhD in Business Management at Wawasan Open University offers a distinctive research experience grounded in strong academic supervision and real-world industry relevance. You will be guided by a diverse supervision team that includes university academics, professors, as well as industry practitioners who bring practical insights into your research journey. The programme is designed with the flexibility working professionals need, allowing you to balance study, career, and personal commitments while progressing through clear research milestones. With an expanding research focus across ASEAN, China, and the world, candidates gain broader opportunities to explore cross-border business issues and high-impact topics. Through personalised proposal support, structured guidance, and one-to-one mentorship, you will develop the expertise to produce meaningful research and advance your career in academia, consulting, or industry leadership.

Our Advantage

A Supervision Ecosystem That Blends Academia and Industry

Benefit from a rare supervision model that pairs academic experts with seasoned industry practitioners, ensuring your research is both theoretically robust and directly applicable to real-world business challenges.

A Research Journey Built for Busy Professionals

Progress confidently through personalised proposal support, structured research milestones, and one-to-one mentorship—making it possible to pursue a rigorous PhD while maintaining your career and personal commitments.

Regional Strength with Global Reach

Leverage WOU’s growing research network across ASEAN, China, and the world, giving you opportunities to explore cross-border business issues, collaborate internationally, and position your research for global impact.

Doctor of Philosophy (Business Management) Course Essentials Quick Facts

Doctor of Philosophy (Business Management) Course Overview

All the facts and figures about your study programme at a glance

Study Model

Conventional
Language: English
Thesis: English or Bahasa Malaysia

Accreditation & Recognition

Malaysian Qualification Agency (MQA)

Fees & Scholarships*

Tuition Fees = TBC

Study Duration

Study Start – Jan/May/Sep
Duration – FT (min 3 years) PT (min 4 years)

Top Core Courses

Get a head start on your career with our Doctor of Philosophy (Business Management). Here are some core courses designed to equip you with the most relevant and up-to-date skill set:
BBM718 – Advanced Business Research Methodology 1

This course builds the foundation for rigorous doctoral research. You will explore the philosophies of research, develop strong problematisation and literature review skills, and learn how to formulate research questions and frameworks with academic precision. By the end of the course, you will be equipped to design a coherent research proposal grounded in established scholarly traditions.

BBM719 – Advanced Business Research Methodology 2

This course advances your methodological expertise by deepening your understanding of quantitative, qualitative, and mixed-methods approaches. You will learn how to select appropriate research designs, apply data collection and analysis techniques, and ensure methodological rigour in your study. The course prepares you to execute your research confidently and produce high-impact findings.

Your Learning Pathway: From Basics to Mastery

Full Time

YEAR 1: BUILDING YOUR RESEARCH FOUNDATION

Lay the groundwork for your doctoral study by refining your research topic, strengthening your methodological skills, and developing a rigorous proposal. You will complete your Proposal Defence and secure ethics approval to begin your research.

Research Progress:

1. Conceptualisation of Research
2. Literature Review & Research Methodology Workshops
3. Proposal Defence & Research Ethics Approval

YEAR 2: CONDUCTING YOUR RESEARCH

Move into the core research phase with structured guidance. You will conduct multiple stages of data collection, apply analytical techniques, and begin shaping your emerging findings under the support of your supervision team.

Research Progress:

4. Data Collection 1
5. Data Collection 2 & Analysis 1
6. Data Collection 3 & Analysis 2

YEAR 3: WRITING, REFINING, AND DEFENDING YOUR THESIS

Synthesize your research into a complete thesis, refine it through supervisory feedback, and prepare for your final oral examination. The year concludes with your Viva Voce, marking the successful completion of your PhD journey.

Research Progress:

7. Thesis Writing 1
8. Pre-Viva Voce & Thesis Writing 2
9. Viva Voce

Part-Time

YEAR 1: BUILDING YOUR RESEARCH FOUNDATION

Lay the groundwork for your doctoral study by developing your research topic, strengthening your literature review skills, and gaining methodological competence. During this year, you will refine your ideas and begin shaping a solid proposal framework.

Research Progress:

1. Conceptualisation of Research
2. Literature Review 1 & Research Methodology Workshops
3. Literature Review 2 & Proposal Writing

YEAR 2: FINALISING YOUR PROPOSAL AND BEGINNING DATA COLLECTION

Advance your doctoral journey by completing your Proposal Defence and securing ethics approval. With these milestones achieved, you will begin your initial stages of data collection under close supervisory guidance.

Research Progress:

4. Proposal Defence & Research Ethics Approval
5. Data Collection 1
6. Data Collection 2

YEAR 3: DEEPENING DATA COLLECTION AND ANALYSIS

Focus on completing the remaining data collection stages and progressing into comprehensive data analysis. This phase shapes the core findings that will form the foundation of your thesis.

Research Progress:

7. Data Collection 3 & Analysis
8. Data Analysis 2
9. Data Analysis 3 & Thesis Writing 1

YEAR 4: COMPLETING YOUR THESIS AND VIVA VOCE

Bring your research together through multiple stages of thesis writing and refinement. You will prepare for your Pre-Viva, articulate your contributions, and conclude your doctoral journey with the Viva Voce.

Research Progress:

10. Pre-Viva Voce & Thesis Writing 2
11. Thesis Writing 3
12. Viva Voce

Research Areas

Areas of Focus

You may choose to explore research topics within areas such as:

  • Leadership and Organisational Behaviour in a Changing Workplace
  • Strategic Management, Innovation, and Business Competitiveness
  • Digital Transformation and Technology Adoption in Organisations
  • Sustainability, Corporate Responsibility, and Ethical Business

Practices

  • Entrepreneurship, SME Development, and Business Growth
  • Marketing Strategies, Consumer Behaviour, and Digital Markets
  • Human Capital, Talent Management, and Future Workforce

Development

  • Financial Management, Corporate Governance, and Risk Practices

These focus areas offer the right balance and relevant to today’s business environment, aligned with academic expectations, and meaningful for research impact across ASEAN, China, and the world.

Study Content

Core Courses

BBM718/00 Advanced Research Methods 1
BBM719/00 Advanced Research Methods 2

Admission

Entry Requirements

Regular:

  1. A master’s degree in the field or related fields accepted by the Higher Education Providers (HEP) Senate;
  2. Other qualifications equivalent to a master’s degree recognized by the Government of Malaysia.

iii.  Candidates without a related qualification in the field/s or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP.

Bachelor’s degree with the following conditions:

  1. A bachelor’s degree in the field or related fields with first-class (Cumulative Grade Point Average (CGPA) of 3.67 or higher) or its equivalent from an academic or Technical and Vocational Education and Training (TVET) programme; undergo internal assessment; and any other requirements of the higher education providers (HEP).

Bachelor’s Degree candidates who are registered for Master’s Degree programmes may apply to convert to the Doctoral Degree programmes subjected to the following conditions

  1. within one year for full time and within two years for part-time candidates;
  2. having shown competency and capability in conducting research at doctorallevel through rigorous internal evaluation by the HEP; and

vii.  approval of the HEP Senate.

Note: Candidates registered for Master’s Degrees may opt to convert their registration after a year to the doctoral Degree, subject to approval by the postgraduate committee of the HEPs

Note: For International students, Test of English as a Foreign Language (TOEFL) score of 500 or International English Language Testing System (IELTS) score of 5.0 or its equivalent. If a student does not meet this requirement, higher education providers (HEPs) must offer English proficiency courses to ensure that the student’s proficiency is sufficient to meet the needs of the programme. This is normally conducted through an assessment process.

APEL Entry: Turning Experience into Credentials

Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study.

Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):

The candidate should be:

  • The applicant shall be 35 years of age in the year of application with at least Bachelor’s degree or equivalent qualifications (or those with higher qualifications, e.g., Postgraduate Certificate, Postgraduate Diploma) and must possess at least 5 years of relevant work experience after completion of the Bachelor’s degree programme.
  • Pass the APEL.A assessment for Doctoral Degree level.

Find out how to apply: APEL

Future Career Pathways

Some specific career prospects include:
5
Corporate strategist or business analyst
5
Management consultant or industry advisor
5
Senior management and leadership roles
5
Innovation, digital transformation, or change leader
5
Policy and economic development advisor
5
Entrepreneur or venture builder
5
University academic or researcher

Why WOU is The Best Online University of Choice

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Our Success Stories

Discover the impact we've had, straight from our campus family.

Brendan Tneh

Bachelor of Technology (Hons) in Electronics

I am proud to have completed my Bachelor of Technology in Electronics at Wawasan Open University. The program was challenging but rewarding, and I feel confident that I have gained the knowledge and skills necessary to succeed in my future career. The faculty was knowledgeable and supportive throughout my studies, and I appreciated the flexibility of the program which allowed me to balance my studies with other commitments.

Levenesvarn A/L Nesen

Bachelor of Technology (Honours) in Mechatronics

The atmosphere at WOU is very friendly and encouraging. A great experience from start to graduate!

Soh Choon Guan

Bachelor of Technology (Honours) in Construction Management

We should prioritize continuous learning above all else. Completing the Bachelor of Technology in Construction Management enhances the knowledge necessary for my field and boosts my confidence in interacting with others. WOU provides a seamless experience to make it easier for you.

Meet Our Faculty Members

Explore our Faculty Research Profiles for detailed research interests and active projects across our academic.

Our faculty members blend academic excellence with rich industry experience, ensuring your education is both rigorous and practically relevant. Committed to your success, they equip you with the insights and skills essential for navigating the dynamic landscape of technology and engineering.

Assoc. Prof. Dr. Lee Heng Wei

Dean

Assoc. Prof. Dr. Gary Tan Peng Liang

Associate Professor

Assoc. Prof. Dr. Chew Cheng Meng

Associate Professor

Assoc. Prof. Ir. Dr. Arjuna Marzuki

Associate Professor

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