N-DL/345/6/1136(MQA/PA14143)11/27
Bachelor of Digital Business (Honours)
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In today’s increasingly digitally-led world, businesses are witnessing the transformation of operations and work processes across industries. With the rise of Industry 4.0 and the growing digitization of business models, universities have recognized the need to adapt their curriculum to meet the rising demand for digital expertise. By enrolling in this program, students will acquire specialized skills that set them apart and ensure their continued relevance. The curriculum encompasses a wide range of subjects, including applied digital marketing, Google analytics and business transformation, digital content creation, information security, and applied digital commerce.
Through hands-on training and practical experiences, students will gain proficiency in industry-used tools and develop both theoretical and practical knowledge. This comprehensive approach enables the development and enhancement of crucial skills such as problem-solving, strategic planning, and critical thinking. As a result, graduates will thrive in a digitally evolving environment and possess a diverse set of practical and transferable digital skills and techniques. They will be well-equipped to navigate the challenges and opportunities presented by the digital landscape and make meaningful contributions to the businesses they serve.
95% Job Placement
*Subject to students
In demand jobs
* top ten most in-demand skills that employers are looking for
Salary scale
min from RM1000
Enhancing Skills
staying updated with latest trends, technologies, applications with industry experts
3 years
*work experience upon graduation
“The expert in anything was once a beginner.”
Helen Hayes
Top Core Courses
Fundamentals that will build you up to stay relevant and excellent today, tomorrow and beyond.
Digital Business Venture
Students will discover how to determine Buyer Persona for products and services. They will also find out the importance of selecting appropriate Go-To-Market channels, both for online marketing purposes and offline distribution.
Google Analytics and Business Transformation
Students will learn how to set up Google Analytics and acquire insights from various reports, set up dashboards, customise reports, set and track goals, as well as perform conversion rate analysis.
Digital Content Creation
Students will gain an understanding of inbound marketing planning and content creation, content promotion and optimisation, email marketing fundamentals, implementation and optimisation of email campaigns, and marketing automation.
Search Engine Optimisation
Students will conduct on-page and off-page SEO to boost website visibility in Google's search engine.
Social Media Marketing
- Students will create their own marketing campaign in a number of websites comprising Facebook, Instagram, LinkedIn, Snapchat, YouTube, Twitter, and Pinterest.
Learning Path
Students will be front-loaded with all the required technical skills through our Professional Training Camp (ProCamp). ProCamp offers the opportunity to upskill for specialised job readiness and industry-relevant skills.
Students have the option to be deployed with our industry partners to secure real industry experience as an intern. They will continue to acquire digital business skills at a mastery level through part-time study and apply them in the workplace. They may also initiate their start-up journey now.
Students will learn the core business and management skills that help them understand the fundamentals of business. The combination of these skills and digital skills will make them all-rounded and play a pivotal role in building a successful career. For those on their entrepreneurship journey, WOU’s co-working space is immediately available for their start-up.
Students will possess a good amount of digital and business management knowledge at this point. They will need to choose the electives subjects that will enable them to master a specific area of knowledge.
Students will have acquired 3 years of business and working experience that puts them ahead of their peers. Unlock your degree certificate by completing the capstone project!
This broad curriculum incorporates IT strategy and governance, digital business transformation, creativity, innovation and design to more than prepare you for the working world. You will participate in various work-integrated learning practices that will make you career-ready after completing the first year, along with providing you with an added advantage work experience-wise before graduating from the programme.
The contents of this programme will enable you to pursue a career as:
- Digital Marketing and Strategy specialist
- Digital Transformation Specialist
- Digital Business Analyst
- Business Development Specialist
- Digital Media and Content Specialist
BACHELOR OF DIGITAL BUSINESS (HONOURS)
No. | Course Code | Course Title | Credit Hours |
MPU COURSES | |||
1 | MPU3183//03 MPU3143/03 | Penghayatan Etika dan Peradaban OR Bahasa Melayu Komunikasi 2 (for international students) | 3 |
2 | MPU3193/03 | Philosophy and Current Issues | 2 |
3 | MPU3213/03 MPU3223/03 | Bahasa Kebangsaan A (for students without SPM credit in BM) OR Decision Making Skills (for students with SPM credit in BM and international students) | 2 |
| 4 | MPU3422/02 MPU3412/02 | Integriti dan Anti Rasuah (for all students who have not completed KIAR at the cert/ diploma level) OR Co-curriculum (for all students who have completed KIAR at the cert/ diploma level) | 2 |
Subtotal Credit Hours 11 | |||
COMMON CORE COURSES | |||
1 | BBM103/03 | Principles and Practice of Management | 3 |
2 | BBM205/03 | Basic Accounting | 3 |
3 | BBM207/03 | Human Resource Management | 3 |
4 | BBF201/03 | Introduction to Financial Management | 3 |
5 | BLC301/03 | Operations Management | 3 |
6 | BBM104/03 | Principles of Marketing | 3 |
7 | BBM105/03 | Principles of Economics | 3 |
8 | BBM204/03 | Business Law | 3 |
9 | DBC101/03 | Business Communication Skills | 3 |
10 | BMG306/03 | Introduction to International Business | 3 |
11 | BMG303/03 | Strategic Management | 3 |
12 | BBM208/03 | Business Ethics | 3 |
13 | BMG302/03 | Organisational Behaviour | 3 |
14 | DBC202/03 | Entrepreneurial Development | 3 |
Subtotal Credit Hours | 42 | ||
DISCIPLINE CORE COURSES | |||
1 | BLC201//03 | Introductions to Logistics and Supply Chain Management | 3 |
2 | DBA201/03 | Business Analytics | 3 |
3 | DBS103/03 | Digital Commerce Foundations | 3 |
4 | DBC203/03 | Enterprise Digital Transformation | 3 |
5 | DBS202/03 | Digital Sales and Marketing | 3 |
6 | DBS101/03 | Digital Marketing Fundamentals | 3 |
7 | DBC201/03 | Global Virtual Teams | 3 |
8 | DIM301/03 | Creativity & Problem Solving | 3 |
9 | DBS201/03 | Solutions Marketing and Sales | 3 |
10 | DBC302/03 | Agile Management | 3 |
11 | DBS303/04 | Digital Business Project | 4 |
12 | DBM104/03 | Marketing & CRM Applications | 3 |
13 | DBS102/03 | Digital Business Venture | 3 |
14 | DBM201/03 | Google Analytics and Business Transformation | 3 |
15 | DBM101/03 | Website Development | 3 |
16 | DBM102/03 | Social Media Marketing | 3 |
17 | DBM202/03 | Digital Content Creation | 3 |
18 | DBM203/03 | Search Engine Optimization | 3 |
19 | DBA301/03 | Business Application and Implementation | 3 |
20 | DIS201/03 | Information Security | 3 |
21 | DSE221/03 | Data and AI Essentials | 3 |
22 | DBM103/03 | Omni-marketing Campaign | 3 |
Subtotal Credit Hours | 67 | ||
Total Credit Hours | 120 | ||
Prerequisites:
No. | Course Code & Title | Prerequisite |
A | DBS202/03 Digital Sales and Marketing | DBS201/03 |
IMPORTANT NOTES:
No. | Description | ||||||||||||
1 | MPU3213/03 Bahasa Kebangsaan A or MPU3223/03 Decision Making Skills Students who possess any of the following academic achievements can be exempted from taking MPU3213/03 Bahasa Kebangsaan A but you are required to take MPU3223/03 Decision Making Skills. If you do not have any of these academic achievements, you must take MPU3213/03 Bahasa Kebangsaan A. It is your responsibility to ensure that you have enrolled for the right MPU course.
|
Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:
(1) Regular Entry
Candidates must fulfil one of the following criteria:
With a pass in English and Mathematics at SPM / UEC Senior Middle III and
• Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level
• Five (5) Grade Bs in UEC Senior Middle III
Other eligible qualifications
• An approved / accredited Diploma / Advanced Diploma
•An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia
• Other equivalent qualifications recognised by the Malaysian Government
(2) Accreditation of Prior Experiential Learning (APEL)
Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study
Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):
• The candidate should be at least 21 years of age in the year of application and possess relevant work experience.
Fee Schedule
Level | Total Number of Courses | Total Number of Credits | Tuition Fees (RM) |
Undergraduate | |||
Bachelor’s Degree | 38-40 | 120 | 70,600 – 82,100 |
Notes:
- A one-off payment Processing and Administration fee (P&A) is chargeable for new students and varies according to programme.
- Registration, Resource and Services (RR&S) fee is chargeable every semester and varies according to programme.
- All tuition fees are merely indicative and fees are subject to change without notice.
All of the University’s courses are classified into three categories, i.e., lower level, middle level or higher level. Lower-level courses are basic, introductory or foundation courses designed for freshmen. Middle-level courses may require some knowledge of previous study or a certain amount of intellectual maturity. Higher level courses are specialised courses usually designed for those majoring in a particular discipline. The level of a course is indicated by the first digit of the course code, i.e., lower level courses are indicated by the code 1XX/XX, middle level courses by 2XX/XX and higher level courses by 3XX/XX or 4XX/XX. The 2 digits after the slash indicate the credit value of the course. i.e., WLA101/03 is a lower level course of 3 credits while BBM203/05 is a middle level course of 5 credits and TEC305/10 is a higher level course of 10 credits.
Please click on the below link to download the courses.