N-DL/345/6/1136(MQA/PA14143)11/27
Bachelor of Digital Business (Honours)
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This increasingly digitally-led world has seen the digitalisation of operations and work processes across the industries. Industry 4.0 is characterised by the increasing digitisation in business models which has called for universities to modify and expand their curriculum to meet the growing demand for digital know-how.
Through this programme, students will learn specialised skills that help them stand out and stay relevant. These include applied digital marketing skills, Google analytics and business transformation, digital content creation, information security, and applied digital commerce.
They will learn the application of industry-used tools and acquire both theoretical and practical knowledge that facilitates the development and enhancement of problem-solving, strategic planning and critical thinking skills. As such, they will strive in a digitally evolving environment whilst gaining a multitude of practical and transferable digital skills and techniques.
Most In-Demand
Business Degree
Top 5
Highest Paying Business Majors
RM10000
Start-Up Fund
Work-Ready
in 12 Months
3 years
of working experience upon graduation
“The expert in anything was once a beginner.”
Helen Hayes
Top Core Courses
Fundamentals that will build you up to stay relevant and excellent today, tomorrow and beyond.
Digital Business Venture
Students will discover how to determine Buyer Persona for products and services. They will also find out the importance of selecting appropriate Go-To-Market channels, both for online marketing purposes and offline distribution.
Google Analytics and Business Transformation
Students will learn how to set up Google Analytics and acquire insights from various reports, set up dashboards, customise reports, set and track goals, as well as perform conversion rate analysis.
Digital Content Creation
Students will gain an understanding of inbound marketing planning and content creation, content promotion and optimisation, email marketing fundamentals, implementation and optimisation of email campaigns, and marketing automation.
Search Engine Optimisation
Students will conduct on-page and off-page SEO to boost website visibility in Google's search engine.
Social Media Marketing
- Students will create their own marketing campaign in a number of websites comprising Facebook, Instagram, LinkedIn, Snapchat, YouTube, Twitter, and Pinterest.
Learning Path
Students will be front-loaded with all the required technical skills through our Professional Training Camp (ProCamp). ProCamp offers the opportunity to upskill for specialised job readiness and industry-relevant skills.
Students have the option to be deployed with our industry partners to secure real industry experience as an intern. They will continue to acquire digital business skills at a mastery level through part-time study and apply them in the workplace. They may also initiate their start-up journey now.
Students will learn the core business and management skills that help them understand the fundamentals of business. The combination of these skills and digital skills will make them all-rounded and play a pivotal role in building a successful career. For those on their entrepreneurship journey, WOU’s co-working space is immediately available for their start-up.
Students will possess a good amount of digital and business management knowledge at this point. They will need to choose the electives subjects that will enable them to master a specific area of knowledge.
Students will have acquired 3 years of business and working experience that puts them ahead of their peers. Unlock your degree certificate by completing the capstone project!
This broad curriculum incorporates IT strategy and governance, digital business transformation, creativity, innovation and design to more than prepare you for the working world. You will participate in various work-integrated learning practices that will make you career-ready after completing the first year, along with providing you with an added advantage work experience-wise before graduating from the programme.
The contents of this programme will enable you to pursue a career as:
- Digital Marketing and Strategy specialist
- Digital Transformation Specialist
- Digital Business Analyst
- Business Development Specialist
- Digital Media and Content Specialist
| No. | Course Code | Course Title | Credit Hours |
| MPU COURSES | |||
| 1 | MPU3113/03 | Hubungan Etnik (for Malaysian students); OR | 3 |
| MPU3143/03 | Bahasa Melayu Komunikasi 2 (for foreign students only) | ||
| 2 | MPU3123/03 | Tamadun Islam dan Tamadun Asia (for Malaysian students); OR | 3 |
| MPU3173/03 | Malaysian Studies 3 (for foreign students only) | ||
| 3 | MPU3213/03 | Bahasa Kebangsaan A (for students without SPM credit in BM); OR | 3 |
| MPU3223/03 | Decision Making Skills (for students with SPM credit in BM and foreign students) | ||
| 4 | MPU3313/03 | Comparative Religions; OR | 3 |
| MPU3343/03 | Family and Society; OR | ||
| MPU3333/03 | Human Rights | ||
| 5 | MPU3412/02 | Co-Curriculum | 2 |
| Subtotal Credit Hours | 14 | ||
| CORE COURSES | |||
| 1 | BBM103/03 | Principles and Practice of Management | 3 |
| 2 | BBM205/03 | Basic Accounting | 3 |
| 3 | BBM207/03 | Human Resource Management | 3 |
| 4 | BBF201/03 | Introduction to Financial Management | 3 |
| 5 | BLC301/03 | Operations Management | 3 |
| 6 | BBM104/03 | Principles of Marketing | 3 |
| 7 | BBM105/03 | Principles of Economics | 3 |
| 8 | BBM204/03 | Business Law | 3 |
| 9 | DBS102/03 | Digital Business Venture | 3 |
| 10 | DBM201/03 | Google Analytics and Business Transformation | 3 |
| 11 | DBS201/03 | Solutions Marketing and Sales | 3 |
| 12 | DBS101/03 | Digital Marketing Fundamentals | 3 |
| 13 | DBS103/03 | Digital Commerce Foundations | 3 |
| 14 | DBC201/03 | Global Virtual Teams | 3 |
| 15 | DBC101/03 | Business Communication Skills | 3 |
| 16 | DBA201/03 | Business Analytics | 3 |
| 17 | DBC203/03 | Enterprise Digital Transformation | 3 |
| 18 | DBM101/03 | Website Development | 3 |
| 19 | DBM102/03 | Social Media Marketing | 3 |
| 20 | DBM202/03 | Digital Content Creation | 3 |
| 21 | DBM203/03 | Search Engine Optimization | 3 |
| Subtotal Credit Hours | 63 | ||
| SPECIALISATION COURSES | |||
| 1 | DBA301/03 | Business Application and Implementation | 3 |
| 2 | DIM201/03 | Innovation Management | 3 |
| 3 | DIM301/03 | Creativity and Problem Solving | 3 |
| 4 | DBC202/03 | Entrepreneurial Development | 3 |
| 5 | DBS202/03 | Digital Sales and Marketing | 3 |
| 6 | DBC302/03 | Agile Management | 3 |
| 7 | DIS201/03 | Information Security | 3 |
| 8 | DBM302/03 | Applied Digital Marketing | 3 |
| 9 | DBS302/03 | Applied Digital Commerce | 3 |
| 10 | DBS303/04 | Digital Business Project | 4 |
| Subtotal Credit Hours | 31 | ||
| ELECTIVE COURSES (choose 4) | |||
| 1 | BMK301/03 | Consumer Behaviour | 3 |
| 2 | BMK305/03 | Marketing Communications | 3 |
| 3 | BBF305/03 | Investment and Portfolio Management | 3 |
| 4 | BMK310/03 | Retailing | 3 |
| 5 | BLC201//03 | Introductions to Logistics and Supply Chain Management | 3 |
| 6 | BBF304/03 | Corporate Finance | 3 |
| Subtotal Credit Hours | 12 | ||
| Total Credit Hours | 120 | ||
Candidates with the following criteria will be eligible to be considered for admission into the undergraduate programme:
(1) Regular Entry
Candidates must fulfil one of the following criteria:
With a pass in English and Mathematics at SPM / UEC Senior Middle III and
• Grade C (SGP 2.0) in at least two (2) subjects / two (2) Principals in STPM / HSC / A-Level
• Five (5) Grade Bs in UEC Senior Middle III
Other eligible qualifications
• An approved / accredited Diploma / Advanced Diploma
•An approved Foundation / Matriculation (minimum CGPA 2.00 out of 4.00) qualification from other private and public universities in Malaysia
• Other equivalent qualifications recognised by the Malaysian Government
(2) Accreditation of Prior Experiential Learning (APEL)
Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study
Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):
• The candidate should be at least 21 years of age in the year of application and possess relevant work experience.
Fee Schedule for the School of Digital Technology (DiGiT)
(Effective May 2021 Semester)
Wawasan Open university uses a unique model of delivering education to Open Distance Learning (ODL) students with tuition fees for the following level of programme that can be worked out as follows:
Level | Total Number of Courses | Total Number of Credits | Tuition Fees (RM) |
Undergraduate |
| ||
Bachelor’s Degree | 38-40 | 120 | 70,600 – 82,100 |
Notes:
- A one-off payment Processing and Adminitration fee of RM200 is chargeable for new students.
- Open Distance Learning Study Resource and Services fee for the Digit programmes are RM250 for 10 semesters and RM330 for the remaining 3 semesters.
- All totals are merely indicative and fees and subject to change without notice.
All of the University’s courses are classified into three categories, i.e., lower level, middle level or higher level. Lower-level courses are basic, introductory or foundation courses designed for freshmen. Middle-level courses may require some knowledge of previous study or a certain amount of intellectual maturity. Higher level courses are specialised courses usually designed for those majoring in a particular discipline. The level of a course is indicated by the first digit of the course code, i.e., lower level courses are indicated by the code 1XX/XX, middle level courses by 2XX/XX and higher level courses by 3XX/XX or 4XX/XX. The 2 digits after the slash indicate the credit value of the course. i.e., WLA101/03 is a lower level course of 3 credits while BBM203/05 is a middle level course of 5 credits and TEC305/10 is a higher level course of 10 credits.
Please click on the below links to download the courses: