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Bachelor of Digital Business (Honours)

This dynamic, practical-based degree equips you with a holistic range of essential digital skills crucial for today’s rapidly evolving business landscape. From honing digital marketing expertise and mastering SEO techniques, this digital technology course in Malaysia prepares graduates for roles bridging technology and business.

Why Study with Us

What sets us apart is our unwavering dedication to practical learning. Through our immersive curriculum, you will emerge prepared for employment within just one year of our program, poised and ready for a fulfilling apprenticeship. Take the transformative path to a successful career in the digital realm with us today, and experience a journey like no other.

Our Advantage

Career ready in 12 months

Dive into our immersive program crafted with care to fast-track your learning journey. In just one year of full-time study, you’ll be geared up for a paid company apprenticeship, skillfully arranged by WOU. This distinctive, hands-on hybrid program guarantees you not only graduate with sought-after knowledge but also gain practical experience that’s in high demand. Secure a significant advantage and be adaptable in the competitive digital job market with our unique approach. Your exciting path to success begins here!

Expert-Led Enriched Learning

At the pinnacle of our educational philosophy lies a commitment to learning from the industry’s best minds. Our programme extends beyond conventional boundaries, offering esteemed digital marketing experts that furnish mentorship and unparalleled exposure. These partnerships present a unique opportunity to learn from seasoned professionals, engage and acquiring insights that transcend the confines of textbooks. Picture yourself engaged in authentic projects with industry leaders, seamlessly bridging the gap between theoretical knowledge and practical application. This immersive experience not only hones your skills but propels you into the echelons of the digital business realm.

Acquire Digital Mastery

Experience the Future of Learning: Elevate your journey with our cutting-edge curriculum, meticulously crafted to place you at the forefront in the dynamic digital realm. Embracing innovation, our curriculum evolves alongside with the ever-changing digital landscape. Stay ahead with the latest insights, analytical tools, trends, and technologies in digital marketing. We empower you with the most current skills, ensuring a competitive edge in the fast-paced and ever-evolving digital business environment. Join us and make sure to be prepped for success in the digital era.

Bachelor of Digital Business Course Overview

Digital Business Essentials Quick Facts

All the facts and figures about your study programme at a glance

Study Model

Hybrid

First Year – Full Time

Part Time – Second Year
Onwards with Apprenticeship Placement

Online or Campus

Bachelor of Digital Business

120 ECTS

Language

English

Accreditation & Recognition

Accreditation

Malaysian Qualifications Agency (MQA)

Recognition

Your degree is internationally recognised and can be transferred to another country

Fees & Scholarships*

Tuition Fees

RM27,600

Scholarships Available

*Terms & Conditions Apply

Study Duration

Semester Offered

Jan, May, Sep

Duration

Full-time is 3 Years
Part-time is 4 Years and 4 Months

Apply Now

Top Core Courses

Get a head start on your career with our Bachelor’s Degree in Digital Business (Honours). Here are some core courses designed to equip you with the most relevant and up-to-date skill set:

Search Engine Optimization

Unlocking the Secrets of Search Engine Success

Learn the art of optimizing websites for search engines to rank higher in search results. Dive into keyword research, on-page and off-page optimization, and analytics. Master the latest SEO techniques and drive organic traffic to your website.

Social Media Marketing

Mastering Social Media Marketing: Boost Your Online Presence and Engagement

Unlock the power of social media with this comprehensive Social Media Marketing course. Learn to engage, target, and convert your audience effectively on popular platforms. Boost your online presence, drive traffic, and elevate your brand.

Google Analytics and Business Transformation

Optimize Your Business Transformation with Google Analytics

Discover the power of data-driven decision-making with this Google Analytics and Business Transformation course. Gain the skills to harness the insights from Google Analytics to drive business growth and transformation. This course will unlock the potential of your online presence and empower you with the knowledge and tools needed to make strategic, data-informed decisions

Website Development

Mastering WordPress Website Development: A Comprehensive Course for SEO Success

Learn to create stunning, SEO-optimized websites from scratch. Master the art of design, functionality, and user experience, while harnessing the latest WordPress tools and techniques. Start your journey to becoming a skilled web developer today

Digital Content Creation

Learn the Art of Creating Compelling Online Content

Elevate your online presence with our comprehensive Digital Content Creation course. Master the art of crafting engaging and SEO-optimized content that captivates your target audience. From writing compelling articles to creating stunning visuals and videos, this course empowers you with the skills and knowledge needed to boost your website’s visibility and reach in the digital landscape.

Your Learning Pathway: From Basics to Mastery

Online (ODL), Full Time

YEAR 1: FULL-FLEDGED TECHNICAL SKILLS Hybrid (ODL), Full time

In the first year, students will undergo an intensive training program called the Professional Training Camp (ProCamp) to equip them with essential technical digital skills. This comprehensive curriculum covers a wide array of practical skills, including digital marketing, social media marketing, website development, SEO, omni-marketing, digital content creation, and more. Our goal is to ensure that students are well-prepared for employment and can seamlessly transition into the workplace.

Online (ODL), Part Time

YEAR 2: SKILLS ENRICHMENT AND REAL INDUSTRY EXPERIENCE Online (ODL), Part-time

In the second year, students will embark on an exciting journey as junior digital business professionals. Through this program, they will gain valuable skills in digital sales and marketing, information security, business analytics, digital business transformation, data, AI essentials, and much more. These competencies will not only boost their professional development but also set the stage for promising future careers.

YEAR 3: BUSINESS, MANAGEMENT AND DIGITAL SKILLS Online (ODL), Part-time

By the third year, students will have the opportunity to master a comprehensive range of digital business skills through our courses and transition into the exciting phase of undertaking a capstone project. The capstone project offers the student the opportunity to apply and consolidate the knowledge gained throughout their coursework, showcasing their expertise, and preparing them for real-world challenges in the digital business landscape.

YEAR 4: SELECTION OF ELECTIVES SUBJECTS Online (ODL), Part-time

During the fourth year, students will have the opportunity to explore a comprehensive range of business and management courses, including accounting, management, human resources, supply chain management, business ethics, finance, and more. This exposure aims to equip students with a well-rounded knowledge base, rooted in theoretical perspectives.

YEAR 5: ACQUISITION OF EXPERIENCE Online (ODL), Part-time

In the final semester, students are required to successfully complete all MPU courses, which are designed to equip thw student with overall development, preparing them for a diverse range of career and life opportunities while fostering a strong sense of national identity and cultural understanding.

Study Content

MPU COURSES

No.	Course Code	Course Title	Credit Hours
1	MPU3183/03	Penghayatan Etika dan Peradaban OR	3
1	MPU3143/03	Bahasa Melayu Komunikasi 2 (for international students)	3
2	MPU3193/03	Philosophy and Current Issues	3
3	MPU3213/03	Bahasa Kebangsaan A (for students without SPM credit in BM) OR	3
3	MPU3223/03	Decision Making Skills (for students with SPM credit in BM and foreign students)	3
4	MPU3422/02	Integriti dan Anti Rasuah (for all students who have not completed KIAR at the cert/ diploma level) OR	2
4	MPU3412/02	Co-curriculum (for all students who have completed KIAR at the cert/ diploma level)	2
Subtotal Credit Hours			11

COMMON CORE COURSES

No.	Course Code	Course Title	Credit Hours
1	BBM103/03	Principles and Practice of Management	3
2	BBM205/03	Basic Accounting	3
3	BBM207/03	Human Resource Management	3
4	BBF201/03	Introduction to Financial Management	3
5	BLC301/03	Operations Management	3
6	BBM104/03	Principles of Marketing	3
7	BBM105/03	Principles of Economics	3
8	BBM204/03	Business Law	3
9	DBC101/03	Business Communication Skills	3
10	BMG306/03	Introduction to International Business	3
11	BMG303/03	Strategic Management	3
12	BBM208/03	Business Ethics	3
13	BMG302/03	Organisational Behaviour	3
14	DBC202/03	Entrepreneurial Development	3
Subtotal Credit Hours			42

DISCIPLINE CORE COURSES

No.	Course Code	Course Title	Credit Hours
1	BLC201//03	Introductions to Logistics and Supply Chain Management	3
2	DBA201/03	Business Analytics	3
3	DBS103/03	Digital Commerce Foundations	3
4	DBC203/03	Enterprise Digital Transformation	3
5	DBS202/03	Digital Sales and Marketing	3
6	DBS101/03	Digital Marketing Fundamentals	3
7	DBC201/03	Global Virtual Teams	3
8	DIM301/03	Creativity & Problem Solving	3
9	DBS201/03	Solutions Marketing and Sales	3
10	DBC302/03	Agile Management	3
11	DBS303/04	Digital Business Project	3
12	DBM104/03	Marketing & CRM Applications	3
13	DBS102/03	Digital Business Venture	3
14	DBM201/03	Google Analytics and Business Transformation	3
15	DBM101/03	Website Development	3
16	DBM102/03	Social Media Marketing	3
17	DBM202/03	Digital Content Creation	3
18	DBM203/03	Search Engine Optimization	3
19	DBA301/03	Business Application and Implementation	3
20	DIS201/03	Information Security	3
21	DSE221/03	Data and AI Essentials	3
22	DBM103/03	Omni-marketing Campaign	3
Subtotal Credit Hours			67
Total Credit Hours			120

PREREQUISITES

No.	Course Code	Prerequisite
a	DBS202/03 Digital Sales and Marketing	DBS201/03

IMPORTANT NOTES

No.

Description

1

MPU3213/03 Bahasa Kebangsaan A or MPU3223/03 Decision Making Skills

Students who possess any of the following academic achievements can be exempted from taking MPU3213/03 Bahasa Kebangsaan A but you are required to take MPU3223/03 Decision Making Skills. If you do not have any of these academic achievements, you must take MPU3213/03 Bahasa Kebangsaan A. It is your responsibility to ensure that you have enrolled for the right MPU course.

No.	Qualifications	Qualifications
a	Sijil Pelajaran Malaysia (SPM)	Credit in BM subject
b	Sijil Pelajaran Malaysia (SPM); AND Sijil Tinggi Persekolahan Malaysia (STPM)	Pass in BM subject Principal in BM subject
c	MQA / LAN Accredited / Provisional Accredited / Approved programmes	Pass grades with 50% or above in Bahasa Kebangsaan A subject (LAN1001 / MPW1113 / MPW2113 / MPU3213/03)

Admission

Entry Requirements

A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects*; OR

Note for (i) : Please refer to Appendix C for STPM equivalency of certain international qualifications.

A pass in STAM with at least Grade Jayyid*; OR
Matriculation or Foundation with at least CGPA of 2.00; OR
A-Level with at least Grade D in any TWO subjects*; OR
A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR
A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval
Other equivalent qualifications recognised by the Malaysian Government.

Note for (vi) & (vii) : The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme. Please refer to Appendix B for equivalency of CGPA for Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DKLM) and Diploma Vokasional Malaysia (DVM).

English Competency Requirement (International Student)

Achieve a minimum Band 3 in MUET OR equivalent to CEFR (Low B2) **.

Additional requirements: A pass in Mathematics and English at SPM level or equivalent qualifications. (English subject requirement does not apply to international students since they are required to meet certain scores of international English examinations and privileged with certain exemptions)
1. Can be waived should any other higher qualifications contain Mathematics and English subjects with an equivalent/higher achievement.
2. Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
3. Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
Refer to Surat JPT GS 1000-630(41), 9th December 2019 – Syarat Kompetensi Bahasa Inggeris Kepada Pelajar Antarabangsa for equivalent English language assessments and score.
For Private Higher Educational Institutions: Refer to Surat JPT/GS 1000-606 Jld. 2(23), 21st April, 2020 – Kemasukan Pelajar Lulusan Diploma Kemahiran Malaysia (DKM), Diploma Lanjutan Kemahiran Malaysia (DLKM) dan Diploma Vokasional Malaysia (DVM) ke Peringkat Sarjana Muda (Tahap 6 MQF) atau yang setara dengannya di Institusi Pendidikan Tinggi Swasta. (Please refer to Appendix B for equivalency of CGPA.)

APEL Entry: Turning Experience into Credentials

Accreditation of Prior Experiential Learning (APEL) provides an opportunity for individuals with working experience but lack of formal academic qualifications to pursue their tertiary studies. APEL involves the identification, documentation and assessment of prior experiential learning to determine the extent to which an individual has achieved the desired learning outcomes, for access to a programme of study.

Applicants should comply with the following admission criteria stipulated by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA):

The candidate should be :

The applicant shall be 21 years of age in the year of application and must possess relevant work experience.
Pass the APEL.A assessment for Bachelor’s Degree level.

Find out how to apply: APEL

Scholarships & Financial Aid

For details and inquiries on Scholarships & Financial Aid, you can find out more here.

Enhance your employability and propel your career with a Bachelor of Digital Business degree

Gain a competitive edge in the dynamic world of e-commerce, digital marketing, and data analytics. This specialized program equips you with the essential skills to navigate the digital landscape, opening doors to exciting opportunities in the ever-evolving digital business sphere.

Invest in your future success and embark on a promising career journey today. Graduates with a Bachelor of Digital Business are well-prepared for a range of lucrative career opportunities. Such as:

5

Digital Marketing and Strategy Specialist

5

Digital Transformation Specialist

5

Digital Business Analyst

5

Business Development Specialist

5

Digital Media and Content Specialist

Why WOU is The Best Online University of Choice

If You are Working While Studying

Your Studies are Flexible
and 100% Online

Accredited & Globally
Recognised

You Gain
Full Support

The Ideal Mix of Theory
and Practice

Our Success Stories

Discover the impact we've had, straight from our campus family.

Soo Wei Xi

Bachelor of Software Engineering

I’ve got to give a huge shout-out to the Bachelor of Degree in Software Engineering (BDSE) programme at Wawasan Open University. It seriously paved the way for my gig at ViTrox. Dr. Andrew and our amazing lecturers, they were like my guiding lights. They didn’t just teach, they were mentors, offering top-notch education, advice, and support. Thanks to their know-how and the well-rounded BDSE program gave me the skills and smarts to kickstart my software engineering career. These educators went above and beyond, and I owe them big time for making my journey to ViTrox a reality.

Saw Chee Hua

Bachelor of Software Engineering

Thanks to WOU’s Apprenticeship programme, I now have an enriching career at Sophic Automation even before I graduate. I was exposed to a dynamic and innovative work environment that nurtured both my personal and professional growth. This help me fast track my career progression compared to my peers in other institution.

Meet Our Faculty Members

Explore our Faculty Research Profiles for detailed research interests and active projects across our academic.

Our faculty members blend academic excellence with rich industry experience, ensuring your education is both rigorous and practically relevant. Committed to your success, they equip you with the insights and skills essential for navigating the dynamic landscape of digital technology and engineering.

Muhammad Zunnasri Bin Haji Md Isa

Lecturer

Puan Nor Athira Binti Azlan

Lecturer

Puan Farah Wahidah Binti Kamarudin

Lecturer

Dr. Yeoh Shwu Chyi

Senior Lecturer

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