Name of Staff: Dr Jayaeswari Sangaralingam
Designation: Senior Lecturer
Qualifications: DBA, UUM; MSc. IT in Business, University of Lincoln UK; BSc. Computing, University of East London, UK
Research Interest:
Sustainable Marketing, Digital Marketing
Selected Publications:
Karupiah, P., & Sangaralingam, J. (2008). Online Tourism Website: A content analysis of Southeast Asian official tourism websites. Proceedings of the RARC International Conference.
Sangaralingam, J. (2022). Surviving Body Shaming: An Auto-ethnography of a Malaysian Indian Woman. In P. Karupiah and J.L. Fernandez(eds.), A Kaleidoscope of Malaysian Indian Women’s Lived Experiences – Gender-Ethnic Intersectionality and Cultural Socialisation (pp. 226-245). Springer.
Online Tourism Website: A content analysis of Southeast Asian official tourism websites. Presented at RARC International Conference 2008.
Information Technology Outsourcing across Border: A Conceptual Framework on the Determinants of Successful IT Outsourcing. Presented at IBIMA International Conference 2009, 29 -30 June 2009.
A Qualitative Study of Leadership Styles of Successful Women Entrepreneurs In Malaysia. Presented at 2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012) – 7-8 May, 2012.
Sustainability: a case study of a Malaysian public university. Presented at 2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012) – 7-8 May, 2012.
Official Correspondence Address
School of Digital Technology
Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang
Email Address