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School of Business and Administration

Associate Professor Ts Dr Tan Kian Lam (Andrew)

Ms. Yap Li Lian

Senior Lecturer

Next Faculty Member

Professional body membership

Institute Marketing Malaysia

Course Development Experience

  • BBM301/03 Consumer Behaviour
  • BBM309/03 International Marketing
  • BMK304/03 Marketing Research
  • BMK302/03 Services Marketing
  • BBM208/03 Business Ethics

Profile

Ms Yap Li Lian is the Programme Leader for BBSM and a Programme Coordinator for Full Time Studies in WOU. Her focus is on consumer decision making process, and learning management system.

Selected Publications

  1. Jayaraman, K., Lin, S. K., Yap, L. L., & Ong, W. L. (2010). Sustainable ecotourism: the case of east Malaysia. TEAM Journal of Hospitality and Tourism, 7(1), 27-44.
  2. Yap, L., & Khoo, G. L. (2021). An Investigation to Examine Factors Influencing University Students’ Behavioral Intention Towards the Acceptance of Brightspace LMS: Using SEM Approach. In Proceedings from the 13th Asian Conference on Education (pp. 307-323).
  3. Kan, W. H., Yap, L. L., & Hoo, Y. H. (2023). Student Satisfaction in External Online Course Provider: The Way Forward for WOU? In International Conference on Technology in Education (pp. 58-67).
  4. Yap, L. (2011). A comparison between traditional and modern definition of cultural tourism in Malaysia. In Proceedings of 9th Asian Academy of Management International Conference.
  5. Yap, L., & Lum, L. S. (2011). Factors motivating adult learners in their selection choice for further education: A case study in Penang. In Proceedings of 25th AAOU International Conference on Open Distance Learning.