Online Micro-Credential in Digital Technology

Microcredentials

Google Analytics and Business Transformation

LEVEL UP YOUR STRATEGIC GAME
Unlock the power of Google Analytics to optimise campaigns and track conversion rates effectively.
HRDF claimable

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STUDY FORMAT

Online

DURATION

3 weeks – Scheduled

COST

From RM 690*

*terms & conditions apply

STACKABLE TO

Bachelor of Digital Business (Honours)

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ONLINE COURSE OVERVIEW

Microcredentials

Google Analytics and Business Transformation

This course enables learners to learn how to set up Google Analytics and gain insights from various reports, set up dashboards, customise reports, create and track goals and perform conversion rate analysis. A learner will be able to master analysis of user behaviour on websites, analyse digital marketing and SEO campaigns and decide where to focus marketing efforts.

On successful completion of this course, you will:

Determine customer journey map and customer lifecycle in business

Measure various Google Analytics reports, dashboards and Analytics features to improve campaigns or website performance

Describe the key metrics to monitor in a measurement plan

Key Topics You Will Cover

Business and Marketing Strategies

Marketing Plans

Google Analytics – Reports and Dashboards

Google Analytics – Segmentation and Targeting

Conversion Rate Optimisation

Start Your Degree Without Formal Qualifications – Finish Only the Remaining Credits

With APEL M, you can enter a degree program without formal qualifications by completing at least 50% of your credits through micro-credentials. Once admitted, simply finish the remaining credits to graduate, making your path to a degree flexible and achievable.

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Who would benefit from this course?

The Google Analytics and Business Transformation course is beneficial for digital marketers, business analysts, website managers, and entrepreneurs. Digital marketers can use the skills gained to analyze and optimize their marketing and SEO campaigns effectively. Business analysts will find the course valuable for interpreting user behavior data to make informed decisions. Website managers can enhance their ability to track and improve site performance, while entrepreneurs can leverage these insights to focus their marketing efforts strategically and drive business growth. Additionally, anyone involved in digital marketing and website management will benefit from mastering Google Analytics to gain actionable insights and improve overall business performance.

Can I use credits I receive from this micro-credentials course towards a degree programme?

Credits you receive for this course can be stacked together with other microcredential courses to obtain a Bachelors in Digital Marketing. Find out how

Find Out How

Ready to Get Started ?

Upskill Now with WOU Micro-Credentials

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Your Course Lead

Dr. Racheal Poh SY

Ed.D (Curriculum and Instructional Methods) Universiti Sains Malaysia, MBA (International Business) Universiti Sains Malaysia, BComm Marketing & Management (Murdoch University)

Dr. Racheal Poh is a seasoned academic professional with over 10 years of experience in higher education, specializing in business management and digital technology. Currently a Senior Lecturer and Program Leader at Wawasan Open University, she excels in delivering high-quality teaching and learning programs, including Digital Marketing, Omni-channel Marketing, and Digital Commerce Foundations. With extensive experience in developing strategic educational programs and conducting impactful research, Dr. Racheal is also recognized as a certified trainer in global digital transformation. Her industry background includes roles in procurement and business management, enhancing her ability to lead programs for working adults effectively. Holding a Doctorate in Education from Universiti Sains Malaysia, an MBA in International Business, and a Bachelor of Commerce in Marketing and Management, Dr. Racheal is committed to advancing educational excellence and fostering student success.

Our Success Stories

Discover the impact we’ve had, straight from our campus family.

Brendan Tneh

Bachelor of Technology (Hons) in Electronics

I am proud to have completed my Bachelor of Technology in Electronics at Wawasan Open University. The program was challenging but rewarding, and I feel confident that I have gained the knowledge and skills necessary to succeed in my future career. The faculty was knowledgeable and supportive throughout my studies, and I appreciated the flexibility of the program which allowed me to balance my studies with other commitments.

Ting Siew Khim

Master of Education

I am currently pursuing my Master of Education specializing in TESL as it’s relevant to my career where i operate a kindergarten and an after-school care center. Even though my workload is heavy, it never stops me from furthering my studies. I gained my confidence in pursuing my Master’s from the regional office staff. They have been very kind and helpful to me. Doing a Master’s with WOU was fun and not dreadful at all.The helpful lecturers and course coordinators were always willing to give me guidance and advice. I would like to thank WOU for making my dream come true.

Hanna Lim Phei Wen

Bachelor of Business (Hons) in Accounting

Nothing will pay off more than educating yourself, I strongly believe that having a passion for learning will benefit you for a lifetime. It was a great learning journey along with WOU, the ODL has helped to make learning easier and I could continue to work while pursuing my degree studies. Thank you WOU for having CIMA A-Star Programme that provides a unique one-exam pathway for me to become the CGMA designation holder faster.