Ms. Yap Li Lian

Name of Staff: Yap Li Lian
Designation: Senior Lecturer
Qualifications: MBA (Marketing Management) , Central Queensland University, Australia;
Postgraduate Diploma in Management, Central Queensland University, Australia  

Course Development Experience:

Developed the following courses:

  • BMK304/05 Marketing Research (2009)
  • BMK306/10 Strategic and International Marketing (2010)
  • BMK303/05 Sales and Distribution Management (2010)
  • BMK511/0 International Marketing (2010)

Course team member for the following courses:

  • BMK301/05 Consumer Behaviour (2009)
  • BMG305/10 International Business (2010)

Research Interest:   

Marketing Adult learning, Cultural Tourism and Tourist Behaviour  

Selected Publications:   

Case study

  • Li-Lian Yap, (2010), “Tune Is international expansion the answer?” Commonwealth of Learning CEMBA/PA Case Study Bank.
  • Li-Lian Yap, (2011), “Bronz Tanning – addressing a recruitment dilemma.” Commonwealth of Learning CEMBA/PA Case Study Bank.

Conference Proceeding

  • Li Lian, Yap and Li-Sean, Lum, (2011), “Factors motivating adult learners in their selection choice for further education: A case study in Penang”, Proceedings of 25th AAOU International Conference on Open Distance Learning Transforming Asia through Open Distance, 28 – 30 September 2011, Penang, Malaysia
  • Li Lian, Yap, K Jayaraman and Keng-Leng, Soh, (2011), “A comparison between traditional and modern definition of cultural tourism in Malaysia”, Proceedings of 9th Asian Academy of Management International Conference 2011 on Transforming Asian Business through Innovation for a Sustainable Tomorrow, 14 – 16 October 2011, Penang, Malaysia  

Official Correspondence Address:

Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang

Email Address:

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