WOU savoured a joyful occasion when two Master of Arts in Psychology (MAPS) students were presented with an award for their final research thesis poster by Mediate Nexus and Nurture a Fast Network (MNNF Network).
Datoâ€™ Che Seow Foon and Tan Siang Hee were honoured as the Gold Award Winners under the category of Master Social Sciences and Humanities for the Final Year Project & Postgraduate: Research & Innovation Poster Competition (RIPC) Series 1/2022. They were supervised by WOU School of Education, Humanities, and Social Sciences Lecturer, Dr Chong Chew Wuei.
Datoâ€™ Cheâ€™s research thesis poster, â€śDecoy Effect in Malaysia: Influence of the Label of Price Per Unitâ€ť intends to determine the decoy effect (consumers switch their preferences when provided with a third alternative) in Malaysia.
It also examines the impact of incorporating price per unit on the decoy effect. According to the statistics, it implies that the Malaysian sample has a decoy effect, which is exacerbated by the price per unit.
Tanâ€™s thesis titled â€śFactors Influencing Adoption of Cashless Payment Systems in Malaysiaâ€ť focuses on determining the aspects that affect the decision making of individuals to adopt cashless payment.Â
Additionally, it seeks to identify whether age is a contributing factor. The results present a new model that recognises the elements that individuals consider when deciding whether to adopt cashless transactions.
The competition’s purpose is to offer students a platform to demonstrate and discuss their final year project, dissertation and thesis, as well as to promote innovation and research culture among them.