R2-DL/340/6/0108(A6944)01/22

Bachelor of Business (Hons) in Sales and Marketing

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The programme provides an in-depth insight on the concepts and applications of sales and marketing in this rapidly changing business world. It will instil graduates with an understanding of what drives consumer decisions and enable them to develop solutions to meet those needs and practise persuasive and creative communication to maximise positive customer relationship. With this sales and marketing degree, graduates will be ready to face challenges and thrive in the field of business.

Deep Comprehension

Of Consumer Behaviour

Excellence

In Any Industry Through Creativity & Innovation

Thorough Training

In Business for Vast Career Options

“The expert in anything was once a beginner.”
Helen Hayes

Top Core Courses

Fundamentals that will build you up to stay relevant and excellent today, tomorrow and beyond.

Service Marketing

Focus on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions, throughout the firm and across all functions.

Marketing Communications

Employ electronic and non-electronic mediums or channels to convey a message to a market, including the company’s prospects, leads, stakeholders, and customers.

Product Development

The process of delivering a new product or modifying/ improving an existing product for the customers.

Retailing

The selling of merchandise and certain services to consumers, both physical and online stores.

International Marketing

Also known as Global marketing, enables companies to expand their business to customers internationally.

Learning Path

Students will be equipped with the basic and proficient skills required to address the different aspects of running an organisation.

Students will be exposed to strategising in the world of marketing.

Students will delve into systematic investigation to get answers.

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