Name of Staff: Dr Parimala Devi Dhivandram
Designation: Senior Lecturer cum BMPS Program Lead
Qualifications: Phd (USM), Masters in Business Administration (MBA) (General) (UUM); Bachelor of Management (Hons), Universiti Sains Malaysia
Course Development Experience
Developed the following course:
BMG303/03 Strategic Management
BBM506/03 Managerial Strategies
BMG312/03 International Human Resource Management
BMG316/03 Human Resources Planning
BMG321/03 Recruitment and Selection
BBM008 /03 Organisational Behaviour
Research Interest:
Human Resource Management / Practices, Employees, Intention to stay, Organisational Commitment, Job Characteristics
Selected Publications:
Journal / Conference Proceedings
- Parimala Devi.D (2020), “Influence of Human Resource Practices on Intention to Stay”, The European Proceedings of Social & Behavioural Sciences, EpSBS, ISSN: 2357-1330
- Parimala Devi.D (2021), “Significant Relationship and Impact of Pandemic Situation In between Career Development and Intention to Stay Among Academics in PHEI Malaysia”, Conference Proceeding BLM2-ICAM4: An International Joint e-Conference
- Parimala Devi Dhivandram and Ir Dr. Rajendran, (2018), “The Influence of Human Resource Practices on Intention to Stay: Research Among Academics in Private Higher Education Institutions, Malaysia”, International Conference on Technology and Humanities (IcoTECH 2018), 17th – 18th November 2018, Penang , Malaysia
- Parimala Devi Dhivandram (2007), “Small Medium Enterprise:- 9MP, Investment Opportunities”, University Science Malaysia Penang (USM), Penang, Malaysia
- Parimala Devi Dhivandram (2008), “Small Medium Enterprise :- 9MP, Investment Opportunities”, Dewan Arumugam Pillai, Nibong Tebal, Penang, Malaysia
Article Publication
- Enhancing The Opportunities of SMEs, Penang Economic Monthly, April 2007, Volume 9, Issue 4
- World Music Festival and contribution to Penang Tourism, Penang Economic Monthly, July 2007, Volume 9, Issue 7
- Rapid Penang – The First Step Towards Integrated Public Transportation in Penang, Penang economic Monthly, October 2007, Volume 9, Issue 10
Research Consultancy
- Economic Consultancy for Penang State Government
- Property Survey via MM2H
- Penang Tourism Monthly Estimated Visitors Survey
- Penang Tourism Visitor Profile Survey
- Malaysia My Second Home Project (MM2H)
- Halal investment opportunity in Penang
Supervision / Research Consultancy
- MBA Supervision
- DBA Supervisor
- DBA Session Chair
- DBA Assessor
Corporate Membership
- Corporate Membership to Institute Marketing Malaysia (MIMM)
- Asian Academy Management (AAM)
- Official Trainer for Domestic Violence, Awarded by Penang State
- Pertubuhan Alumni Sidang Wanita Pulau Pinang ( ASWIP)
- Sustainability Development Group Academy (SDG)
Official Correspondence Address:
Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang
Email Address: