Dr. Parimala Devi Dhivandram

Name of Staff: Parimala Devi Dhivandram
Designation: Senior Lecturer
Qualifications: Masters in  Business  Administration ( MBA ) (General) (UUM ); Bachelor of Management (Hons), Universiti Sains Malaysia

Course Development Experience:

Developed the following course:

  • BMK303/05 Strategic Management (2019)

Research Interest:  

Human Resource Policies / Practices, Employees, Intention to stay, Organisational Commitment, Job Characteristics

Selected Publications:  

Article Publication

1) Enhancing The Opportunities of SMEs, Penang Economic Monthly, April  2007, Volume 9, Issue 4
2) World Music Festival and contribution to Penang Tourism, Penang Economic Monthly, July 2007, Volume 9, Issue 7
3) Rapid Penang – The First Step Towards Integrated Public Transportation in Penang, Penang economic Monthly, October 2007, Volume 9, Issue 10

Research Consultancy

1) Economic Consultancy for Penang State Government
2) Property Survey via MM2H
3) Penang Tourism Monthly Estimated Visitors Survey
4) Penang Tourism Visitor Profile Survey
5) Malaysia My Second Home Project (MM2H)
6) Halal investment opportunity in Penang

Conference Proceedings

1) Parimala Devi Dhivandram and Ir Dr. Rajendran, (2018), “The Influence of Human Resource Practices on Intention to Stay: Research Among Academics in Private Higher Education Institutions, Malaysia”, International Conference on Technology and Humanities (IcoTECH 2018), 17th – 18th November 2018, Penang , Malaysia

2) Parimala Devi Dhivandram (2007), “Small Medium Enterprise:- 9MP, Investment Opportunities”, University Science Malaysia Penang (USM), Penang, Malaysia

3) Parimala Devi Dhivandram (2008), “Small Medium Enterprise :- 9MP, Investment Opportunities”, Dewan Arumugam Pillai,  Nibong Tebal, Penang, Malaysia

Official Correspondence Address:

Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang

Email Address:


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