Dr. Parimala Devi Dhivandram

Name of Staff: Dr Parimala Devi Dhivandram
Designation: Senior Lecturer cum BMPS Program Lead
Qualifications: Phd (USM), Masters in Business Administration (MBA) (General) (UUM); Bachelor of Management (Hons), Universiti Sains Malaysia


Course Development Experience

Developed the following course:

BMG303/03 Strategic Management

BBM506/03 Managerial Strategies

BMG312/03 International Human Resource Management

BMG316/03 Human Resources Planning

BMG321/03 Recruitment and Selection

BBM008 /03 Organisational Behaviour


Research Interest: 

Human Resource Management  / Practices, Employees, Intention to stay, Organisational Commitment, Job Characteristics


Selected Publications: 

Journal / Conference Proceedings

  1. Parimala Devi.D (2020), Influence of Human Resource Practices on Intention to Stay, The European Proceedings of Social & Behavioural Sciences, EpSBS, ISSN: 2357-1330
  2. Parimala Devi.D (2021), “Significant Relationship and Impact of Pandemic Situation In between Career Development and Intention to Stay Among Academics in PHEI Malaysia”, Conference Proceeding BLM2-ICAM4: An International Joint e-Conference
  3. Parimala Devi Dhivandram and Ir Dr. Rajendran, (2018), “The Influence of Human Resource Practices on Intention to Stay: Research Among Academics in Private Higher Education Institutions, Malaysia”, International Conference on Technology and Humanities (IcoTECH 2018), 17th – 18th November 2018, Penang , Malaysia
  4. Parimala Devi Dhivandram (2007), “Small Medium Enterprise:- 9MP, Investment Opportunities”, University Science Malaysia Penang (USM), Penang, Malaysia
  5. Parimala Devi Dhivandram (2008), “Small Medium Enterprise :- 9MP, Investment Opportunities”, Dewan Arumugam Pillai, Nibong Tebal, Penang, Malaysia


Article Publication

  1. Enhancing The Opportunities of SMEs, Penang Economic Monthly, April  2007, Volume 9, Issue 4
  2. World Music Festival and contribution to Penang Tourism, Penang Economic Monthly, July 2007, Volume 9, Issue 7
  3. Rapid Penang – The First Step Towards Integrated Public Transportation in Penang, Penang economic Monthly, October 2007, Volume 9, Issue 10


Research Consultancy

  1. Economic Consultancy for Penang State Government
  2. Property Survey via MM2H
  3. Penang Tourism Monthly Estimated Visitors Survey
  4. Penang Tourism Visitor Profile Survey
  5. Malaysia My Second Home Project (MM2H)
  6. Halal investment opportunity in Penang


Supervision / Research Consultancy

  • MBA Supervision
  • DBA Supervisor
  • DBA Session Chair
  • DBA Assessor


Corporate Membership

  • Corporate Membership to Institute Marketing Malaysia (MIMM)
  • Asian Academy Management (AAM)
  • Official Trainer for Domestic Violence, Awarded by Penang State
  • Pertubuhan Alumni Sidang Wanita Pulau Pinang ( ASWIP)
  • Sustainability Development Group Academy (SDG)

Official Correspondence Address:

Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang

Email Address:


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