Dr. Loo Choo Hong

Name of Staff: Dr Loo Choo Hong
Designation: Senior Lecturer
Qualifications: PhD (Management) (UNIRAZAK), MBA (USM), CA(M), ACMA (UK), CGMA (UK/USA), BPA(Hons)(UUM), RFP, ASEAN CPA

 

Course Development Experience:

  • Cost and Management Accounting
  • Company Accounting and Reporting
  • Advanced Financial Accounting and Reporting
  • Taxation in Malaysia
  • Auditing and Assurance Services in Malaysia
  • Accounting and Finance

Course Presentation Experience:

  • Business Accounting 2
  • Cost and Management Accounting
  • Advanced Cost and Management Accounting
  • Company Accounting and Reporting
  • Advanced Financial Accounting and Reporting
  • Auditing and Assurance Services in Malaysia
  • Taxation in Malaysia
  • Principles of Marketing
  • Marketing Management
  • Accounting and Finance
  • Corporate Finance

On Campus Teaching:

  • Cost and Management Accounting
  • Malaysian Public Sector Accounting
  • Taxation
  • Auditing
  • Financial Planning

Research Interest:   

Environmental Taxation, Stock Market, Distance Learning  

Selected Publications:

1. A Comparative Study on the Environmental Taxation Policy in Malaysia as compared to British and Australian models – presented at First National Conference on Natural Resources (NCNR) 2010, Universiti Kelantan Malaysia, May 2010.

2. Research Summary: The Acceptance of Taxation as a Means of Promoting Good Environmental Practices in Malaysia – presented at Post Graduate Conference and Colloquium in Indian Institute of Management, Indore, India 23-29 September 2010.

3. Young enterprise program liquidation workshop notes, Notes Paper presented at Dell Asia Pacific Customer Care Center for 2010 Young Enterprise Program Penang (Penang : 10 August 2010).

4. Comprehending Accounting Courses in English by Students Whose Language of First Instruction Is Not English: the Wawasan Open University Experience” (with Dr. Ch’ng Huck Khoon & Goh Pei Ling )  – presented at AAOU Conference, Hanoi, Vietnam, 27-28 October 2010.

5. Environmental tax laws in Malaysia today, Paper published in Malaysian Accountancy Research and Education (MAREF) Review (June 2011, Vol.1, No.2 2010 – 2011), page 9-10.

6. Comparative study on the usage of Internet-based plagiarism-detection service presenting two distance learning courses : Wawasan Open University perspective (with Dr Tung Lai Cheng) – presented at 26th Annual Conference of the Asian Association of Open Universities (AAOU). Best Paper Nominee.

7. Comparative study on the usage of an online plagiarism- detection service when presenting distance learning courses (with Dr Tung Lai Cheng).  Published in AAOU Journal Vol 8 No 1 8 (1), 23-31.

8. Accounting and Finance Functions: The Malaysian Way (with Dr Tung Lai Cheng) – published in MAREF Review 3 (1:2012-2013), 1-4.

9. Subsidies: Boon or Bane in Promoting Proper Implementation of Good Environmental Public Policy (with Deehbanjli Lakshmayya, and Dr Tung Lai Cheng) – presented at 6th Asian Business Research Conference, 8-10 April 2012 Bangkok, Thailand.  Published by: World Business Institute Australia ISBN : 978-1-922069-02-3

10. A study of the readiness and awareness of future accounting educators in introducing ISAE 3410 standards : a pilot study in Malaysia (with Dr Tung Lai Cheng)  – presented at the International Management Accounting Conference (IMAC) in Kuala Lumpur, Malaysia 26-27 March 2012

11. Bringing video gaming and BD-Live from being an entertainment tool to a becoming a distance learning tool : a concept paper – presented at 26th Annual Conference of the Asian Association of Open Universities (AAOU).

12. Contributor to Arens, Elder and Beasley (2014) Auditing and Assurance Services: An Integrated Approach: Global Edition (15th Edition), Pearson Education, London, UK.

13. A Comparative study of assessment techniques used in Malaysian open distance learning institution as compared to an international professional body – presented at 28th Annual Conference of the Asian Association of Open Universities (AAOU).

14. The evolution of distance learning and its contribution to the accounting profession in Malaysia: a historical perspective – presented at International Conference on Accounting Studies (ICAS) 2015, 17-20 August 2015, Johor Bahru.

15. Investigation into what Malaysian public wants from environment protection tax laws in Malaysia – presented at International Conference on Accounting Studies (ICAS) 2015, 17-20 August 2015, Johor Bahru.

16. Contributor to Arens, Elder and Beasley (2017) Auditing and Assurance Services: An Integrated Approach: Global Edition (16th Edition), Pearson Education, London, UK.

17. Adopting Facebook as an alternative learning management system (LMS) in the delivery of distance learning programmes / Loo Chong, Chuah Poh Lean and Lim Peng Keat – presented at 29th Annual Conference of the Asian Association of Open Universities (AAOU).

18. Framework Based Teaching (FBT): concept paper on the implementation of FBM in the teaching of Accountancy courses in the distance learning mode in Malaysia / Loo Choo – presented at 29th Annual Conference of the Asian Association of Open Universities (AAOU).

19. Massive open online courses (MOOCs) and ITunesU: disruptive innovators to the traditional open distance learning (ODL) and conventional learning instituitions / Loo Choo Hong – presented at 30th Annual Conference of the Asian Association of Open Universities (AAOU).

Official Correspondence Address:

Wawasan Open University
10 th Floor, Main Campus
54, Jalan Sultan Ahmad Shah
10050 Penang  

Email Address:

chloo@wou.hcjhosting.com

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