Learning how to develop medical tourism

Dr Shankar Chelliah from the School of Management, Universiti Sains Malaysia, offered some insights on what Malaysia can do to further capitalise on the global medical tourism market in his talk on Medical Tourism: An Emerging Research Niche, organised by WOU’s School of Business and Administration and Centre for Graduate Studies at the main campus.

Dr Shankar elaborates on medical tourism.

DR SHANKAR ELABORATES ON MEDICAL TOURISM.

“Some countries are leading because of price, facilities and how they brand themselves,” he said, adding that Malaysia has yet to really brand itself as a world-class care provider at affordable cost.

Since Malaysia is a relatively new market entrant to medical tourism, he suggested identifying relevant competitive strategies for the industry to adopt, to enhance customer satisfaction and capture a larger market share in the region.

“We also need to identify what factors affect customer satisfaction the most and contribute to competitive advantages for the healthcare centres,” he said, stating that a survey in Penang found that customer satisfaction, especially for the Japanese, depends on the quality of service.

 
Dr Shankar is from Universiti Sains Malaysia.

DR SHANKAR IS FROM UNIVERSITI SAINS MALAYSIA.

Dr Shankar emphasised that the Malaysian government should step up promotions to countries with inadequate medical facilities, high treatment costs and long waiting lists.

He shared that factors that drive medical tourism are a lack of health insurance, reduced cost of international travel, highly trained physicians, improvement of technology and standards of state-of-the-art medical facilities, a reduction of waiting hours, government encouragement (incentives, tax deduction, flexible visa), hygiene and safe medical services, and a favourable exchange rate.

Some of the issues that need to be addressed are the lack of impressive promotional activities and customer service, the shortage of medical professionals, nurses and specialists, and the lack of information about medical tourism on the websites of the Association of Private Hospitals of Malaysia, Ministry of Health and Ministry of Tourism.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp

Post a comment

Your email address will not be published.

On Key

Related Posts

Natasha Goh
Posted by Natasha Goh
May 17, 2022

Develop your Personal Branding for Greater Reach on LinkedIn

You should know your Social Selling Index (SSI)...

Read More
admin@wou
Posted by admin@wou
May 10, 2022

VC: Make Lifelong Connections at University

Making lifelong friendships and lifelong networks are very...

Read More
admin@wou
Posted by admin@wou
May 9, 2022

WOU Donates Computers to Phor Tay High School for Education

WOU donated 10 refurbished desktop computers to Phor...

Read More
Natasha Goh
Posted by Natasha Goh
May 5, 2022

Making Meaningful Connections: Foundation of Successful Sales

Understanding what is important for your clientele and...

Read More
Natasha Goh
Posted by Natasha Goh
April 25, 2022

Increase your market value as a Certified Project Manager

Employers around the world are looking for certified...

Read More
Natasha Goh
Posted by Natasha Goh
April 14, 2022

Achieve Your Web Developer Dream with a WOU Degree

Web development is an important facet of any...

Read More
Natasha Goh
Posted by Natasha Goh
April 11, 2022

Education is Key to Understand and Support People with HIV/AIDS

Inadequate knowledge and awareness of HIV/AIDS is an...

Read More
Natasha Goh
Posted by Natasha Goh
April 11, 2022

Applying Literature to Engage Learners with Creative Activities

For students to be motivated to participate in...

Read More
admin@wou
Posted by admin@wou
April 11, 2022

Becoming a Sought-after Technical Expert, after WOU

The technical skills and qualifications derived from WOU’s...

Read More
admin@wou
Posted by admin@wou
April 8, 2022
Natasha Goh
Posted by Natasha Goh
March 24, 2022

Understanding Children with Learning Disability in Mathematics

Dyscalculia is not as well-known as dyslexia, and...

Read More
admin@wou
Posted by admin@wou
March 23, 2022

People Can Overcome Depression to Lead Impactful Lives, Says Psychologist

People can battle depression and lead successful and...

Read More
We use cookies to give you the best experience.