Name of Staff: Dr Lalitha Ramasamy
Designation: Senior Lecturer
Qualifications: DBA, Women Entrepreneurship (UUM); MBA (UUM); Advanced Diploma in Teaching Higher Education, ADTHE (North. Trent)(UK); B. Soc. Sci (Ec)(Hons)(USM)
Professional Body Memberships:
International Entrepreneurship Association, UK (IEA), since 2012
Course Development Experience:
BBM210/05 Entrepreneurship Development
BES301/05 Creativity and Innovation
BES302/05 Small Business Management
BES303/05 Business Franchise Management
BES304/05 New Enterprise Creation
BES307/05 Business Plan: Principles and Practice
BES308/05 Business Plan: Project
BBM001/03 Entrepreneurship Development
Research Interest:
Entrepreneurship, Small Business Management and New Enterprise Creation
Research Projects and Consultancy Work:
A study to verify the success factors of a Malaysian fast food brand in perspective of Rasamas Restaurant.(Undergraduate Level)
A study on the effectiveness of advertising toward consumer buying behavior in perspective of Lam Soon Cooking oil products. (Undergraduate Level), A study on the success factors of women entrepreneurs in SME in Malaysia
Selected Publications:
Promoting Entrepreneurship Education through Open and Distance Learning (ODL) in Malaysia: A Case Study of Wawasan Open University (WOU) students at Penang Regional Centre (PGRC), AAOU 2015 Conference Proceedings.
“The Exclusive Used Equip: Entry and Exit of Partners” a gender case study, Case Study Journal of Commonwealth of Learning.
Factors motivating women’s micro entrepreneurship: Some evidence from Penang, Malaysia, International Conference on Entrepreneurship and Business, 2015, Conference Proceedings.
Conferences, Seminars and Workshops:
AAOU 2015 Conference
International Conference on Entrepreneurship and Business, 2015
ASEAN Entrepreneurship Conference (AEC 2014)
4th Global Entrepreneurship Summit, 2013
Asian Regional Conference Gender Responsive Budgeting (GRB) Narratives: Transforming Institutions, Empowering Communities
3rd UNESCO –APEID Meeting on Entrepreneurship Education for Global Prosperity, UNESCO & Malaysian Ministry of Education (MOE)
Honorary Appointments and Awards:
Recipient of “Reward & Recognition 2015” of Wawasan Open University. (2nd half)
Recipient of “Reward & Recognition 2014” of Wawasan Open University. (1st half)
Best Speaker Award, Women Leadership Seminar 2008
Official Correspondence Address:
Wawasan Open University,
54, Jalan Sultan Ahmad Shah,
10050 Penang, Malaysia
Email Address: