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School of Digital Technology

Associate Professor Ts Dr Tan Kian Lam (Andrew)

Dr. Lau Pei Mey

School of Digital Technology, Programme Lead

Next Faculty Member

Education/Qualifications

  • Doctor of Philosophy (Tourism Marketing), Universiti Sains  Malaysia
  • Master of Philosophy (Marketing), Multimedia University
  • Bachelor of Business Administration (Hons.) (Multimedia Marketing), Multimedia University

Experience

  • Highly experienced educator with a rich background of 20 years committed to the education field, nurturing academic achievement and igniting a passion for continual learning.

Areas of Interest

  • Digital Marketing, Services Marketing, Brand Management, Heritage Tourism Marketing, and knowledge management

Published Work

A researcher and educator recognized for her extensive publications in esteemed journals such as the Journal of Global Business and Economics, Journal of Tourism, and Journal of Hospitality and Tourism Management. Her focused work on service quality, visitor satisfaction, and knowledge management has garnered over 1000 citations on Google Scholar, signifying the significant impact and influence of her research within the academic community.

Total No of Publications

A portfolio of 14 proceedings and journal articles, prominently featured in high-impact academic journals.

Publication Highlights

  • Lau, P. M., & Badaruddin Mohamed. (2009). Measuring Service Quality, Visitor Satisfaction and Behavioral Intentions of Museums in Malaysia. Journal of Tourism, 10(2), 45-66. 
  • Cheng, M. Y., Ho, S. Y. & Lau, P. M. (2009). Knowledge Sharing in Academic Institutions: a Study of Multimedia University Malaysia. Electronic Journal of Knowledge Management, 7(3), 313-324.
  • Cheng, M. Y., Ho, S. Y. & Lau, P. M. (2008). Knowledge Sharing in Knowledgebased Institutions. [Reprinted] Communications of the IBIMA, 6(7), 41-48
  • Lau, P. M., Akhbar, A. K., & Yong, D. G. F. (2006). Measuring Service Quality and Customer Satisfaction of the Hotels in Malaysia: Malaysian, Asian and Non-Asian Hotel Guests. Journal of Hospitality and Tourism Management, 13(2), 144-160.

Awards & Recognition

  • Most Promising Paper Award- Lau, P. M., Ho, J, S, Y., Pillai, P. (2023). Social Media for Museum Heritage Promotion: Riding the Waves of ‘TikTok’. Proceedings of International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, Sarawak, Malaysia, 1-3 September, 2022.