Dr Lee Heng Wei

Name of Staff: Dr. Lee Heng Wei
Designation: Head, School of Digital Technology (DiGiT)
Qualifications: PhD Management (USM); MA Management (USM); BManagement (Hons) (First Class Honours) (USM)

Program Development Experience:

  • Doctoral of Philosophy (Business) (MQA/PA9619)

  • Master of Research (Business) (MQA/PA9617)

  • Master of Business Administration (MBA) (MQA/PA9512)

  • Bachelor of Arts (Hons) Business Management (MQA/PA8388)

  • Bachelor of Arts (Hons) International Business Management (MQA/PA11682)

  • Foundation Programme (Arts and Sciences) (MQA/PA8033)


Research Interest:

Technology Management, Marketing, Consumer Behaviour

Selected Publications:

1. Lee, H. W., Wah, T. B., & Thurasamy, R. (2019). Global Virtual Team (GVT): Exploring the Challenges, and Potential Gaps in Research. International Journal of Academic Research In Business And Social Sciences, 9(12). (ERA Journal)

2. Tan, B. W., Chor, F. T., Lee, H. W., Racheal, P. S. Yi., & Lim, C. E. (2019). The Influence of Domestic Investment and Foreign Direct Investment on Economic Growth in Thailand. The Empirical Economics Letters, 18(3), 311–319. https://doi.org/1681 8997 (ERA(ABDC) Impact Factor: 0.91)

3. Lee, H. W., Ramayah, T., Simona, P., (2018) “Managing virtual teams for open innovation in Global Business Services industry”, Management Decision. (EMERALD) (SSCI ISI Impact Factor: 1.396)

4. Ong, C. H., Lee, H. W., &Ramayah, T. (2018). Impact of brand experience on loyalty. Journal of Hospitality Marketing & Management, 1-20. (TAYLOR & FRANCIS) (SCOPUS) (SSCI ISI Impact Factor: 2.683)

5. Lee, H.W., Maziani, S., Rosnah, I., Mohd, A. O., Thongchai, K., & Nattayanee, L. (2014). Exploring the Key Determinants of Successful ICT Innovation Adoption: A Case Study of a Fishing Community in Thailand. Lecture Notes in Electrical Engineering 279, 643-648. (SPRINGER)

6. Lee, H. W., Mohd, A. O., Nurul, H. A., & Manmeet, M. S. (2013). User Requirement Analysis and Function Engineering: Insight from a Designed of a Mobile-Health System for Tuberculosis Patients in Malaysia. International Journal of Information Processing and Management, 4(7), 1-12. (SCOPUS)

7. Lee, H. W., Ramayah, T., & Zakaria, N. (2012). External Factors in Hospital Information System (HIS) Adoption Model: A Case on Malaysia. Journal of medical systems, 36(4), 2129-2140. (SPRINGER) (SCI ISI Impact Factor: 2.456)

8. Lee, H. W., Osman, M. A., Idrus, R., Sabudin, M., & Tan, S. Y. (2012). Factors Influencing a New Information and Communication Technology Adoption in Malaysia’s Agriculture Community: Applying the Sustainable Livelihoods Approach. International Journal of eBusiness and eGovernment Studies (pp. 51-60). Turkey: The Social Sciences Research Society. (EBSCO)

9. Lee, H. W., Osman, M. A., Talib, A. Z., & Wong, P. L. (2012). Enhancing Agriculture Based Livelihoods Through Technology Innovation: Deploying M-Community For Farmers In Malaysia. International Journal for Digital Society, 3(4), 677 – 684. (Infonomics Society)

10. Osman, M. A., Lee, H. W., Talib, A. Z., & Tan, S. Y. (2012). An experience in deploying GreenEve2Peace: M-community for farming community in Malaysia. International Conference on Information Society (i-Society), 2012 (pp. 188 – 192). London: IEEE.

11. Tan, S. Y., Lee, H. W., Osman, M. A., & Wong, P. L. (2012). Application of Information and Communication Technology in Paddy Farming: Toward Information-based Agriculture. International Journal of Advancements in Computing Technology, 4(20), 363-370. (SCOPUS)

Official Correspondence Address

School of Digital Technology
Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang

Email Address


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