Name of Staff: Dr Lau Pei Mey
Designation: Lecturer
Qualifications: PhD Tourism Marketing (USM); MPhil Marketing Management (MMU); BBA (Hons) (1st Class Honours) Multimedia Marketing (MMU)
Research Interest:
Marketing, Digital Marketing, Consumer Behaviour, Tourism Marketing
Selected Publications:
- Badaruddin Mohamed, Omar, S. I, & Lau, P. M. (2010). Youth Tourism Market: A Lucrative but Overlooked Tourist Segment, Malaysian Journal of Youth Studies, 3, 1-21.
- Lau, P. M., & Badaruddin Mohamed. (2010). Measuring Service Quality, Visitor Satisfaction and Behavioral Intentions: Pilot Study at a Museum in Malaysia. Journal of Global Business and Economics, 1(1), 226-240.
- Lau, P. M., & Badaruddin Mohamed. (2010). Measuring Service Quality, Visitor Satisfaction and Behavioral Intentions: Pilot Study at a Museum in Malaysia. Proceedings of International Conference on Business and Economic Research (ICBER,) Sarawak, Malaysia, 15-16 March, 2010.
- Lau, P. M., & Badaruddin Mohamed. (2009). Measuring Service Quality, Visitor Satisfaction and Behavioral Intentions of Museums in Malaysia. Journal of Tourism, 10(2), 45-66.
- Cheng, M. Y., Ho, S. Y. & Lau, P. M. (2009). Knowledge Sharing in Academic Institutions: a Study of Multimedia University Malaysia. Electronic Journal of Knowledge Management, 7(3), 313-324.
- Lau, P. M., Akhbar, A. K., & Yong, D. G. F. (2008). Measuring Service Quality and Customer Satisfaction of the Hotels in Malaysia. [Reprinted] Quest for Excellent (Quality and Productivity Society of Pakistan), July – December 2008, 10-19.
- Lau, P. M., & Lau, P. M., & Badaruddin Mohamed. (2008). Measuring Visitor’s Satisfaction and Behavioural Intentions of the Museums in Malaysia. Proceedings of National Symposium on Tourism Research, USM, Penang, Malaysia, 26 July, 2008.
- Cheng, M. Y., Ho, S. Y. & Lau, P. M. (2008). Knowledge Sharing in Knowledge-based Institutions. [Reprinted] Communications of the IBIMA, 6(7), 41-48.
- Cheng, M. Y., Ho, S. Y. & Lau, P. M. (2008). Knowledge Sharing in Knowledge-based Institutions. Proceedings of International Business Information Management Conference (10th IBIMA), Kuala Lumpur, Malaysia, 30 June – 2 July, 2008.
- Lau, P. M., & Lau, P. M., & Badaruddin Mohamed. (2007). Literature Review: Service Quality, Visitors’ Satisfaction and Behavioural Intentions among Visitors to Museums in Malaysia. Proceedings of Post-Graduate Colloquium, Penang, Malaysia, 30-31 January, 2007.
- Lau, P. M., Akhbar, A. K., & Yong, D. G. F. (2006). Measuring Service Quality and Customer Satisfaction of the Hotels in Malaysia: Malaysian, Asian and Non-Asian Hotel Guests. Journal of Hospitality and Tourism Management, 13(2), 144-160.
- Lau, P. M., Akhbar, A. K., & Yong, D. G. F. (2005). Service Quality: A Study of the Luxury Hotels in Malaysia. The Journal of American Academy of Business, Cambridge, 7(1), 46-55.
- Lau, P. M., Akhbar, A. K., & Yong, G. F. (2005). Service Quality: A Study of the Hospitality Industry in Malaysia. Proceedings of International Conference on Tourism Development entitled Tourism: Vehicle for Development, Penang, Malaysia, 9-11 January 2005.
Achievements & Awards
- The Fundamentals of Digital Marketing certification awarded by Google under Google Digital Workshop in January 2022.
- Awarded USM Fellowships from 2009-2010.
- Awarded Research University Postgraduate Research Grant by Universiti Sains Malaysia from 2009-2011.
- Awarded Internal Research Grant by Faculty of Management, Multimedia University to conduct a research regarding service quality of hotels in Malaysia from 2004-2005.
- MMU Book Award year 2003
Official Correspondence Address
School of Digital Technology
Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang
Email Address