Wawasan Open University Open Distance Learning in Malaysia

School of Business and Administration

Bachelor of Business in Sales and Marketing (Hons)

Programme description

Provides a thorough insight on the concepts and applications of sales and marketing in this rapidly changing business world. Knowledge and skills in sales and marketing, customer relationships and marketing management will equip graduates to face challenges and thrive in the field of business.

Job prospects

Positions in any industry as managers in sales and marketing as well as related fields such as sales, marketing, advertising, promotion, communications, and international marketing.

Programme structure

Course structure

Graduation requirements

Semester	Course code	Course title	Course level	Credits
YEAR 1
1	WUC131	Learning Skills for University Studies	Uni. Compulsory	3
	BBM121	Principles and Practice of Management	Basic Major	3
	BBM101	Microeconomics	Basic Major	3
2	WUC103	English for the Workplace	Uni.Compulsory	3
	BBM131	Principles of Marketing	Basic Major	3
	BBM201	Macroeconomics	Basic Major	3
YEAR 2
1	WUC112	University Mathematics	Uni. Compulsory	3
	BBM221	Business Law I	Basic Major	3
	BBM111	Statistics I	Basic Major	3
	BBM251	Introduction to Financial Management	Basic Major	3
2	WUC121	Basic Computing and the Internet	Uni.Compulsory	3
	BBM222	Business Law II	Basic Major	3
	BBM211	Statistics II	Basic Major	3
YEAR 3
1	WLA101/ 102	Bahasa Kebangsaan A or B	LAN	3
	BBM231	Introduction to Accounting I	Basic Major	3
	BBM261	Business Ethics	Basic Major	3
	BBM241	Human Resource Management	Basic Major	3
2	WUC102	Writing Skills for University Studies	Uni.Compulsory	3
	BMK271	Consumer Behaviour	Core Major	3
	BBM232	Introduction to Accounting II	Basic Major	3
YEAR 4
1	WLA104/ 105	Islamic Studies or Moral Studies	LAN	3
	BMK281	Services Marketing	Core Major	3
	BMK341	Marketing Communication	Core Major	3
	BMK331	Marketing Research	Core Major	3
2	WUC201	Communication for the Workplace	Uni.Compulsory	3
	BMK321	Sales Management	Core Major	3
	BMK351	International Marketing Strategy I	Core Major	3
YEAR 5
1	BMK352	International Marketing Strategy II	Core Major	3
	BMG331	Asia Pacific Management Issues I	Core Major	3
	BBM301	International Business	Basic Major	3
	BBM311	Strategic Management	Basic Major	3
2	WLA103	Malaysian Studies	LAN	3
	BMG332	Asia Pacific Management Issues II	Core Major	3
	Bxx xxx	General Elective	General Elective	3