Name of Staff: Dr Loo Choo Hong
Designation: Senior Lecturer
Qualifications: PhD (Management) (UNIRAZAK), MBA (USM), CA(M), ACMA (UK), CGMA (UK/USA), BPA(Hons)(UUM), RFP, ASEAN CPA

Biodata:

Dr Loo Choo Hong is a Chartered Accountant from the Malaysia Institute of Accountants (MIA), an ASEAN Chartered Professional Accountant, an associate member of the Chartered Institute of Management Accountants (UK) [now known as Association of International Certified Professional Accountants (AICPA)] and a Chartered Global Management Accountant and a Registered Financial Planner from Malaysian Financial Planning Council.  He graduated from Universiti Tun Abdul Razak with a Doctor in Philosophy (Management), Universiti Sains Malaysia with a Masters in Business Administration and the Universiti Utara Malaysia with Bachelors in Public Administration (Honours). He was formerly the Assistant Director at the Inland Revenue Board Malaysia and has worked in accounting at Penang Seagate Industries Sdn Bhd and Wong Engineering Corporation Berhad. He is currently a member of the faculty at Wawasan Open University.

Course Development Experience:

  • Cost and Management Accounting
  • Company Accounting and Reporting
  • Advanced Financial Accounting and Reporting
  • Taxation in Malaysia
  • Auditing and Assurance Services in Malaysia
  • Accounting and Finance

Course Presentation Experience:

  • Business Accounting 2
  • Cost and Management Accounting
  • Advanced Cost and Management Accounting
  • Company Accounting and Reporting
  • Advanced Financial Accounting and Reporting
  • Auditing and Assurance Services in Malaysia
  • Taxation in Malaysia
  • Principles of Marketing
  • Marketing Management
  • Accounting and Finance
  • Corporate Finance

On Campus Teaching:

  • Cost and Management Accounting
  • Malaysian Public Sector Accounting
  • Taxation
  • Auditing
  • Financial Planning

Research Interest:   

Environmental Taxation, Stock Market, Distance Learning  

Selected Publications:

1. A Comparative Study on the Environmental Taxation Policy in Malaysia as compared to British and Australian models - presented at First National Conference on Natural Resources (NCNR) 2010, Universiti Kelantan Malaysia, May 2010.

2. Research Summary: The Acceptance of Taxation as a Means of Promoting Good Environmental Practices in Malaysia - presented at Post Graduate Conference and Colloquium in Indian Institute of Management, Indore, India 23-29 September 2010.

3. Young enterprise program liquidation workshop notes, Notes Paper presented at Dell Asia Pacific Customer Care Center for 2010 Young Enterprise Program Penang (Penang : 10 August 2010).

4. Comprehending Accounting Courses in English by Students Whose Language of First Instruction Is Not English: the Wawasan Open University Experience" (with Dr. Ch’ng Huck Khoon & Goh Pei Ling )  - presented at AAOU Conference, Hanoi, Vietnam, 27-28 October 2010.

5. Environmental tax laws in Malaysia today, Paper published in Malaysian Accountancy Research and Education (MAREF) Review (June 2011, Vol.1, No.2 2010 - 2011), page 9-10.

6. Comparative study on the usage of Internet-based plagiarism-detection service presenting two distance learning courses : Wawasan Open University perspective (with Dr Tung Lai Cheng) - presented at 26th Annual Conference of the Asian Association of Open Universities (AAOU). Best Paper Nominee.

7. Comparative study on the usage of an online plagiarism- detection service when presenting distance learning courses (with Dr Tung Lai Cheng).  Published in AAOU Journal Vol 8 No 1 8 (1), 23-31.

8. Accounting and Finance Functions: The Malaysian Way (with Dr Tung Lai Cheng) - published in MAREF Review 3 (1:2012-2013), 1-4.

9. Subsidies: Boon or Bane in Promoting Proper Implementation of Good Environmental Public Policy (with Deehbanjli Lakshmayya, and Dr Tung Lai Cheng) - presented at 6th Asian Business Research Conference, 8-10 April 2012 Bangkok, Thailand.  Published by: World Business Institute Australia ISBN : 978-1-922069-02-3

10. A study of the readiness and awareness of future accounting educators in introducing ISAE 3410 standards : a pilot study in Malaysia (with Dr Tung Lai Cheng)  - presented at the International Management Accounting Conference (IMAC) in Kuala Lumpur, Malaysia 26-27 March 2012

11. Bringing video gaming and BD-Live from being an entertainment tool to a becoming a distance learning tool : a concept paper - presented at 26th Annual Conference of the Asian Association of Open Universities (AAOU).

12. Contributor to Arens, Elder and Beasley (2014) Auditing and Assurance Services: An Integrated Approach: Global Edition (15th Edition), Pearson Education, London, UK.

13. A Comparative study of assessment techniques used in Malaysian open distance learning institution as compared to an international professional body - presented at 28th Annual Conference of the Asian Association of Open Universities (AAOU).

14. The evolution of distance learning and its contribution to the accounting profession in Malaysia: a historical perspective - presented at International Conference on Accounting Studies (ICAS) 2015, 17-20 August 2015, Johor Bahru.

15. Investigation into what Malaysian public wants from environment protection tax laws in Malaysia - presented at International Conference on Accounting Studies (ICAS) 2015, 17-20 August 2015, Johor Bahru.

16. Contributor to Arens, Elder and Beasley (2017) Auditing and Assurance Services: An Integrated Approach: Global Edition (16th Edition), Pearson Education, London, UK.

17. Adopting Facebook as an alternative learning management system (LMS) in the delivery of distance learning programmes / Loo Chong, Chuah Poh Lean and Lim Peng Keat - presented at 29th Annual Conference of the Asian Association of Open Universities (AAOU).

18. Framework Based Teaching (FBT): concept paper on the implementation of FBM in the teaching of Accountancy courses in the distance learning mode in Malaysia / Loo Choo - presented at 29th Annual Conference of the Asian Association of Open Universities (AAOU).

19. Massive open online courses (MOOCs) and ITunesU: disruptive innovators to the traditional open distance learning (ODL) and conventional learning instituitions / Loo Choo Hong - presented at 30th Annual Conference of the Asian Association of Open Universities (AAOU).

Official Correspondence Address:

Wawasan Open University
10 th Floor, Main Campus
54, Jalan Sultan Ahmad Shah
10050 Penang  

Email Address:

chloo@wou.edu.my