Name of Staff: Lalitha Ramasamy
Designation: Senior Lecturer
Qualifications: Master of Business Administration, Malaysian Northerm University (UUM); Advance Diploma in Teaching Higher Education, Nottingham Trent University, UK; Bachelor of Social Science (Hons), Economics, Malaysian Science University (USM)

Professional Body Memberships:

International Entrepreneurship Association, UK (IEA), since 2012

Course Development Experience:

  • BBM210/05 Entrepreneurship Development
  • BES301/05 Creativity and Innovation
  • BES302/05 Small Business Management
  • BES303/05 Business Franchise Management
  • BES304/05 New Enterprise Creation
  • BES307/05 Business Plan: Principles and Practice
  • BES308/05 Business Plan: Project
  • BBM001/03 Entrepreneurship Development

 Research Interest:

Entrepreneurship, Small Business Management and New Enterprise Creation

Research Projects and Consultancy Work:

  • A study to verify the success factors of a Malaysian fast food brand in perspective of Rasamas Restaurant.(Undergraduate Level)
  • A study on the effectiveness of advertising toward consumer buying behavior in perspective of Lam Soon Cooking oil products. (Undergraduate Level), A study on the success factors of women entrepreneurs in SME in Malaysia

Selected Publications:

  • Promoting Entrepreneurship Education through Open and Distance Learning (ODL) in Malaysia:  A Case Study of Wawasan Open University (WOU) students at Penang Regional Centre (PGRC), AAOU 2015 Conference Proceedings.
  •  “The Exclusive Used Equip: Entry and Exit of Partners” a gender case study, Case Study Journal of Commonwealth of Learning.
  • Factors motivating women’s micro entrepreneurship: Some evidence from Penang, Malaysia, International Conference on Entrepreneurship and Business, 2015, Conference Proceedings.

Conferences, Seminars and Workshops:

  • AAOU 2015 Conference
  • International Conference on Entrepreneurship and Business, 2015
  • ASEAN Entrepreneurship Conference (AEC 2014)
  • 4th Global Entrepreneurship Summit, 2013
  • Asian Regional Conference Gender Responsive Budgeting (GRB) Narratives: Transforming Institutions, Empowering Communities
  • 3rd UNESCO –APEID Meeting on Entrepreneurship Education for Global Prosperity, UNESCO & Malaysian Ministry of Education (MOE)

Honorary Appointments and Awards:

  • Recipient of “Reward & Recognition 2015” of Wawasan Open University. (2nd half)
  • Recipient of “Reward & Recognition 2014” of Wawasan Open University. (1st half)
  • Best Speaker Award, Women Leadership Seminar 2008

Official Correspondence Address:

Official Correspondence Address:

Wawasan Open University,
54, Jalan Sultan Ahmad Shah,
10050 Penang, Malaysia

Email Address:

lalithar@wou.edu.my