School of Business and Administration
Bachelor of Business (Hons) in Sales and Marketing
To enrol, click here or visit your nearest Regional Centre or Support Centre and submit the following documents:
- 2 passport photos
- Photocopy of your IC, certificates and transcripts (Bring along the original for validation)
- A completed application form which is available at all Regional Centres, Support Centres and online at the website.
This degree programme specialises on the fundamentals of different aspects of marketing including areas dealing with brand and product management, customer service and various methods of marketing and advertising including the internet and social media. Combined with various management courses, you get a strong business foundation and acquire the skills and knowledge to understand buying behaviour of individuals and businesses and design relevant strategies to market your products and services effectively.
Graduates of this programme can expect to be qualified for a wide range of career choices in any business, government and non-profit organisations. This includes:
- Sales Management
- Advertising and Promotion
- Communication and Public Relations
- Product Planning
- Key Account Management
- Brand Management