Academic Staff

Name of Staff: Dr. Ooi Chia-Yi
Designation:  Senior Lecturer
Qualifications: PhD (Media Studies) (USM);  Master of Arts (Communication) (USM); Bachelor of Social Science (Hons) (Sociology) (USM)

Biodata: Dr Ooi Chia-Yi is committed to quality and pursuit of continuous improvement and excellence in learning and teaching, also in assessment and evaluation of curriculum design in the writing, delivery and coordination of humanities and social sciences and MPU courses. Dr Ooi serves as a key member of the School of Humanities and Social Sciences and has a passion for teaching and research.

Research Teaching:  

Research Paper, Principles of Social Research, Culture, Media and Identities, Exploring Social Sciences, Sociology and Society, Tourism and Geography, Discovering Science and Technology, Comparative Religions, Introduction to Humanities and Public Speaking.

Research Experience:

> ODL Collaborative Learning Planner
> Communication Degree Programme Coordinator
> Extensive course developing and writing
> E-Learning Curriculum Designer

Reviewer for two reviews of other author’s publications: "Gender-Specific English Language Use of Malaysian Blog Authors” in GEMA Journal, UKM (April 2016) and "ELS Postgraduate Students’ Research Journey" in AKADEMIKA Journal, UKM (September 2016).

Module Facilitator and Writer for CEMCA-WOU-OER Project-Capacity Building for MOOC (January 2013 to April 2015) presented by CEMCA (Commonwealth Educational Media Centre for Asia) and WOU for teaching and training teachers/lecturers in Asia.

Public Relations Discipline Advisory Committee (University of Southern Queensland, Australia, 2009-2012).

Recent Research and Professional Activity:

1. Team member in the IRI research ‘Scale Development and Validation of Online Learner’s Psychological Capital’ working closely with colleagues from the discipline of psychology. The research will be useful to WOU in investigating the motivation factors in attrition rate of the ODL students according to the scale of psychological capitals identified.

2. Book chapter on ‘Designing Learning Experiences for OER based e-Learning’ for WOU’s in house publication headed by Professor Phalachandra Bhandigadi.

3. Conducted an evaluation research on the success of the ODL mode Co-curriculum course in Wawasan Open University. The purpose of this research is to determine the effect to which participation in co-curricular events enhances the achievement of student-learning outcomes in distance learners. The study findings will be used to improve the subsequent presentations of the course in the hopes of better managing the challenges.                                                                                    

4. WOU’s Tutor Feedback Quality research. This research is focused on obtaining and evaluating student feedback on the effectiveness of tutors in giving feedback in marking TMAs.  This research has been designed to provide valuable data to inform and further enhance WOU’s course delivery and teaching.

5. Presented two papers “Assessing the co-curricular course experience of distance learners: A Wawasan Open University Model” and “Improving the Efficiency and Quality of Feedback for Tutor-marked Assignments” at the 30th AAOU Annual Conference in Metro Manila, 26-29 October 2016.                                                        

Official Correspondence Address:

School of Humanities and Social Sciences
Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Georgetown,

DL (tel): 04-2180428

Email Address: