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ACADEMIC STAFF

Name of Staff: Prakash V. Arumugam       
Designation: Senior Lecturer  
Qualifications: Bachelor of Social Sciences (Economics) (Hons) (USM)
Master of Public Administration (USM)
Master of Economic Management (USM)
 
Biodata: He has been involved in education for the past 21 years at different levels. He was responsible for running a private school for a good 17 years reaching the position of principal before joining WOU. He has functioned in a lecturing capacity for different levels including diploma and degree programmes. His subjects include economics, statistics and basic management.   
Course Development Experience:
  • Public Systems Management
  • Public Policy, Development Planning and Administration
  • Policy Analysis and Implementation
  • Contemporary Administrative Systems
  • Disaster Management
  • International Business
 
Research Interest:    Student drop-out and retention studies, Quality in ODL, Auction theory, Regional Integration  
Selected Publications:    1.  Online Auction Houses and Strategic Bidding Behaviour: A Case Study of Lelong.com. Unpublished Master’s Thesis.
2.  Abolishing PPSMI: A move in the right direction…or is it? COL CEMBA/PA Case Study Bank.
 
Official Correspondence Address: School of Business and Administration
Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Georgetown,
Penang
 
Email Address: prakashva@wou.edu.my