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ACADEMIC STAFF
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Name of Staff: |
Ms Lilian Yap |
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Designation: |
Senior Lecturer |
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Qualifications: |
MBA (Marketing Management) , Central Queensland University,
Australia
Postgraduate Diploma in Management, Central Queensland
University, Australia |
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Biodata: |
Prior to joining the academic world, Ms Lilian Yap was from the
investment banking industry. She has 13 years of custodian
banking experience from Singapore. She began her academic career
in 2005 with PTPL Penang (previously known as Institute Perkim
Goon. She joined Wawasan Open University in December 2008 as a
lecturer and was promoted to senior lecturer in 2011. She is
currently in pursuit of her PhD. |
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Course Development Experience: |
Developed the following courses:
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BMK304/05 Marketing Research (2009)
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BMK306/10 Strategic and International Marketing (2010)
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BMK303/05 Sales and Distribution Management (2010)
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BMK511/0 International Marketing (2010)
Course team member for the following courses:
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BMK301/05 Consumer Behaviour (2009)
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BMG305/10 International Business (2010)
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Research Interest: |
Marketing Adult learning, Cultural Tourism and Tourist Behaviour |
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Selected Publications: |
Case study
Li-Lian Yap, (2010), “Tune Hotels.com. Is international
expansion the answer?” Commonwealth of Learning CEMBA/PA Case
Study Bank.
Li-Lian Yap, (2011), “Bronz Tanning – addressing a recruitment
dilemma.” Commonwealth of Learning CEMBA/PA Case Study Bank.
Conference Proceeding
Li Lian, Yap and Li-Sean, Lum, (2011), “Factors motivating adult
learners in their selection choice for further education: A case
study in Penang”, Proceedings of 25th AAOU International
Conference on Open Distance Learning Transforming Asia through
Open Distance, 28 – 30 September 2011, Penang, Malaysia
Li Lian, Yap, K Jayaraman and Keng-Leng, Soh, (2011), “A
comparison between traditional and modern definition of cultural
tourism in Malaysia”, Proceedings of 9th Asian Academy of
Management International Conference 2011 on Transforming Asian
Business through Innovation for a Sustainable Tomorrow, 14 – 16
October 2011, Penang, Malaysia |
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Official Correspondence Address: |
Wawasan Open University
54, Jalan Sultan Ahmad Shah,
10050 Penang |
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Email Address: |
llyap@wou.edu.my |
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