Study with us
 
 
 
 
 
 

Study with us

 Home > Study with us > School of Business and Administration

School of Business and Administration

Graduate Diploma in Sales and Marketing
JPT/BPP(U)/(KA10506)12/14

Programme description

The programme is designed to upgrade the skills and competencies of sales and marketing personnel and those involved at operational level marketing activities. Graduates will be able to make effective sales and marketing presentations, conduct sales negotiations and successfully conclude marketing deals. Graduates will be able to work effectively with various distribution channels, and being customer-oriented, they can help organisations develop effective sales and marketing strategies in their daily business operations.

Job prospects

The following are examples of career possibilities that students can expect upon graduation.

Positions in any industry in sales management, customer relationship management, distribution management and product developmen, employment in conservative service organisations like hospitals, universities and training institutions, banks and other financial establishments and specialised selling fields like pharmaceuticals, insurance, real estate and technical sales.

 

Programme structure Graduation requirements
 
No. Course code Course title Credits
   

MPW Courses (Take 3 courses)

  
1. WLA 101/03 Bahasa Kebangsaan A or 3
2. WLA 102/03 Bahasa Kebangsaan B 3
2. WLA 103/03 Malaysian Studies 3
3. WLA 104/03 Pengajian Islam or 3
4. WLA 105/03 Pendidikan Moral 3
      9
   

University Courses (Take all)

  
1. WUC 106/05 Communication Skills for the Workplace 5
2. WUC 131/03 Learning Skills for University Studies 3
3. WUC 115/05 University Mathematics B 5
4. WUC 117/03 Introduction to Computing And Internet 3
5. WUC 202/05 Advanced Writing Skills for University Studies or 5
6. BBM 210/05 Entrepreneurship Development 5
      21
   

Basic Major Courses (Take all)

  
1. BBM 102/05 Microeconomics 5
2. BBM 103/05 Principles and Practices of Management 5
3. BBM 104/05 Principles of Marketing 5
4. BBM 205/05 Business Accounting I 5
      20
   

Elective Courses (Choose 1 Course)

  
1. BBM 204/05 Business Law 5
2. BBM 208/05 Business Ethics 5
3. BMK 302/05 Services Marketing 5
      5
   

Core Major Courses

  
1. BMK 301/05 Consumer Behaviour 5
2. BMK 303/05 Sales and Distribution Management 5
3. BMK 307/05 Personal Selling and Salesmanship 5
    Total 70
       
*Please refer to your respective Regional Office for the list of courses offered in each semester.
No.o. Course

Credits
1. MPW 9
2. University 21
3. Basic major 20
4. Elective course 5
5. Core major 15
  Total 70
Graduation requirements: : minimum 70 credits