School of Business
Bachelor of Business
Sales and Marketing
Provides a thorough insight on the concepts and applications
of sales and marketing in this rapidly changing business
world. Graduates will be equipped with understanding of what
drives consumer decisions, developing solutions to meet
those needs and employing persuasive, creative communication
process to maximise positive customer relationship. This
sales and marketing degree will equip graduates to face
challenges and thrive in the field of business.
The following are examples of career possibilities
that students can expect upon graduation.
Positions in any industry as manager in the sales and
marketing department in advertising, public relations,
persuasive communications, account management, customer
relationship management, product development, retail
management and marketing research.