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School of Business and Administration

Bachelor of Business (Hons) in Sales and Marketing
KPT/JPS(KN/PA6944)7/11

Programme description
Provides a thorough insight on the concepts and applications of sales and marketing in this rapidly changing business world. Graduates will be equipped with understanding of what drives consumer decisions, developing solutions to meet those needs and employing persuasive, creative communication process to maximise positive customer relationship. This sales and marketing degree will equip graduates to face challenges and thrive in the field of business.

Job prospects
The following are examples of career possibilities that students can expect upon graduation.

Positions in any industry as manager in the sales and marketing department in advertising, public relations, persuasive communications, account management, customer relationship management, product development, retail management and marketing research.

 

Programme structure Graduation requirements
 
No. Course code Course title Credits
   

MPW Courses (Take 3 courses)

  
1. WLA 101/03 Bahasa Kebangsaan A or 3
2. WLA 102/03 Bahasa Kebangsaan B 3
3. WLA 103/03 Malaysian Studies 3
4. WLA 104/03 Pengajian Islam or 3
5. WLA 105/03 Pendidikan Moral 3
      9
   

University Courses (Take all)

  
1. WUC 106/05 Communication Skills for the Workplace 5
2. WUC 115/05 University Mathematics B 5
3. WUC 117/03 Introduction of Computing and Internet 3
4. WUC 131/03 Learning Skills for University Studies 3
5. WUC 202/05 Advanced Writing Skills for University Studies or 5
6. BBM 210/05 Entrepreneurship Development 5
      21
   

Basic Major Courses (Take all)

  
1. BBM 102/05 Microeconomics 5
2. BBM 202/05 Macroeconomics 5
3. BBM 103/05 Principles and Practices of Management 5
4. BBM 104/05 Principles of Marketing 5
5. BBM 205/05 Business Accounting 1 5
6. BBM 206/05 Business Accounting 2 5
7. BBM 207/05 Human Resource Management 5
8. BBM 204/05 Business Law 5
9. BBM 203/05 Business Statistics 5
      45
   

Core Major Courses (Take all)

  
1. BIS 303/05 Management Information Systems 5
2. BMK 301/05 Consumer Behavior 5
3. BMK 302/05 Services Marketing 5
4. BMK 303/05 Sales and Distribution Management 5
5. BMK 304/05 Marketing Research 5
6. BMK 305/05 Marketing Communications 5
7. BMK 306/10** Strategic and International Marketing 10
      40
   

Basic Major Elective Courses (Choose 1 of the 5 courses)

  
1. BBM 208/05 Business Ethics 5
2. BAC 303/05 Accounting Information Systems 5
3. BBF 302/05 Financial Management and Analysis 5
4. BLC 301/05 Operations Management 5
5. BMG 303/05 Strategic Management 5
  Total 25 subjects 120
       
**All 10-credit courses are to be conducted in 2 consecutive semesters.

*Please refer to your respective Regional Office for the list of courses offered in each semester.
No. Course

Credits
1. MPW 9
2. University 21
3. Basic major 45
4. Core major 40
5. Basic Major Elective 5
  Total 120
Graduation requirements: minimum 120 credits